Brand Strategist UK 550-575 Umbrella
(Brand Strategist - 9months - London hybrid - SC - £550-575pday)Our public sector client is seeking an experienced Brand Strategist to work on a flexible hybrid basis with London as a base.This is an SC cleared role, the successful applicant can start on BPSS while SC is being transferred - you will be required to hold active or lapsed SC.The successful candidate will join that team to lead the way on strategy, protection and positioning of our unique brand. We are looking for a proven track record of implementing brand strategies and brand architecture for large organisations and/or within creative environmentsThis role is to provide the strategic foundation their work is built on, defining the positioning, protecting the integrity of the brand, and ensuring that wherever a user encounters a government service, the experience feels joined-up, credible, and designed with them in mind.To do this you will require the following skills and experience: have 5+ years of experience across brand strategy, management, and protection within a technology, platform, or consumer-facing business where the brand operates across multiple channels, products and services have worked across organisational boundaries with product teams, legal, communications, and policy teams, and can demonstrate examples of turning brand principles into practical guidelines that non-brand specialists can use. demonstrate experience of brand protection and enforcement, including trademark fundamentals, IP ..... full job details .....
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