Brand Strategist

Brand StrategistDuration: 9 MonthsLocation: Hybrid - Predominantly remote working with occasional visits to the Client''s London office if/when requiredRate: £575 per dayIR35 Status: InsideStart: ASAP Role Overview:A Brand Strategist is required for our Government client who are building a brand team to ensure that the services they provide are coherently branded, consistently delivered and trusted by users.As the Brand Strategist you will lead the way on strategy, protection and positioning of their unique brand.You will join a team comprising of talented creatives and designers who will bring the brand to life visually.Your role is to provide the strategic foundation their work is built on, defining the positioning, protecting the integrity of the brand, and ensuring that wherever a user encounters a public service, the experience feels joined-up, credible, and designed with them in mind.Essential Skills andamp; Experience required:As the Brand Strategist you will possess 5 years + experience across brand strategy, management and protection within a technology, platform or consumer-facing business where the brand operates across multiple channels, products and services.Have worked across organisational boundaries with product teams, legal, communications, and policy teams, and can demonstrate examples of turning brand principles into practical guidelines that non-brand specialists can use.Demonstrate experience of brand protection and enforcement, including trademark ..... full job details .....