Brand Strategist

Brand Strategist Rate: 575/day Inside IR35 Duration: 9 months Clearance: Active SC required Location: London - Whitechapel Building (WCB) Hybrid: Flexible onsite expectation OVERVIEW We are looking for an experienced Brand Strategist to lead and shape brand strategy, architecture and positioning within a large, complex organisation. KEY RESPONSIBILITIES Develop, shape and implement brand strategy, architecture and positioning. Create a coherent brand approach across multiple products, services and channels. Define and strengthen brand purpose, proposition, personality, narrative and positioning. Lead research and strategy activity and translate findings into recommendations. Advise leadership and product teams on brand strategy and implementation. Facilitate workshops and support brand implementation across channels. Establish measures and OKRs to understand brand effectiveness. WHAT WE''RE LOOKING FOR Proven track record creating and implementing brand strategies and brand architecture. Experience with complex, multi-channel brands. Strong understanding of brand positioning, equity, purpose and architecture. Strong stakeholder management and workshop facilitation skills. Experience influencing senior leadership and C-suite stakeholders. BRAND STRATEGY EXPERIENCE Brand strategy, brand architecture, positioning, purpose and proposition, equity and awareness, storytelling, trust, implementation, governance, customer journeys, inclusive branding, measurement and ..... full job details .....