Sales & Marketing Director

People and Engagement Partner - Stafford House Language Schools

Stafford House, with over 70 years of experience, is a respected leader in English language education for international students studying in the UK. We are seeking an experienced Sales and Marketing Director or a candidate ready for the next step, to drive growth and strengthen our position in this dynamic sector.As a vital member of our Senior Leadership Team, you will shape the strategic direction of the business by leading student recruitment through global agent networks, managing an international sales team, and overseeing direct recruitment channels. Your efforts will enhance our market presence and ensure outstanding service to students and partners worldwide.You will be responsible for developing and executing a clear Sales and Marketing strategy that supports the growth and long-term success of our trusted brands, Stafford House International and Stafford House Study Holidays.We welcome applications from candidates worldwide. Please note, this role involves travel aligned with market priorities and business needs.Key Responsibilities

Develop and implement clear sales strategies for both agent and direct student recruitment, regionally and globallyLead a global, remote sales team—ensuring strong communication, motivation, and results.Oversee and support the marketing team to align brand messaging with recruitment goalsManage and grow agent relationships, identifying new markets and opportunitiesLead the Global Sales Support (GSS) team to achieve ambitious targets, while role-modelling and fostering a positive, high-performance cultureMonitor industry trends and competitor activity to keep Stafford House competitive and innovativeDevelop engaging content and creative campaigns with the central marketing team to highlight Stafford House’s unique strengthsCollaborate with brand and digital teams to boost product visibility and refine global and regional marketing plans, including social mediaUphold and promote the company’s values, culture, and commitment to student successAbout you:You will possess a proven track record of success in international student recruitment - essentialAbility to organise regional resources and sales operations to deliver sales and ROI outcomesStrong relationship manager at key account level, with proven ability to influence partner marketing strategyPassionate about education and able to effectively align commercial and educational goalsProven ability to develop and implement marketing strategies aligned with business objectivesStrong leadership skillsTrack record of building highly successful teamsAbility to coach, guide and mentor team members to maximise their potentialExcellent consultative sales skillsAnalytical and data drivenYou must be flexible to travel to meet business needs as requiredEducated to degree level (or equivalent)A full list of the role and responsibilities may be found via the application page on our website.WHO ARE WE?

Stafford House has over 70 years’ experience in providing international students with great English language study experiences in the UK. Our mission is to educate, inspire and help our students enjoy our locations, empowering them with confidence to realise their personal potential. Stafford House comprises 2 brands, Stafford House International and Stafford House Study Holidays.We offer 7 fantastic study locations within the UK with a wide range of courses to choose from including English Language and activities, creative Art and Design, sports, and academic preparation courses.Stafford House International is part of CATS Global Schools (CGS), a leading education group committed to inspiring the next generation of world shapers.OUR COMMITMENT TO SAFEGUARDING:

CATS Global Schools are committed to safeguarding and promoting the welfare of our students and expect everyone connected with the organisation to share this commitment. All positions are subject to the satisfactory completion of safer recruitment pre-employment checks in line with KCSIE guidelines. All shortlisted candidates will be required to complete a criminal declaration form prior to interview and be subject to online checks which may include social media checks in addition to an enhanced DBS check (DBS process paid for by CATS Global Schools), references and if applicable, an overseas police check.OUR COMMITMENT TO INCLUSION AND DIVERSITY:

We are committed to diversity, inclusion and belonging. Building on our core values – Pioneering, Persevering, People – we pledge to deliver a series of events, guest speakers and focus groups to make CATS Global Schools an employer of choice for all.AND FINALLY:You will find more information on this role, including job description via our website: https://careers.catsglobalschools.com/Job/JobDetail?JobId=2173. Successful candidates will be required to complete our application form.Seniority level

DirectorEmployment type

Full-timeJob function

Sales and Business DevelopmentIndustries: Education Administration ..... full job details .....