Marketing Officer (Legacy Fundraising)

Overview

Are you passionate about marketing and fundraising? We are looking for a marketing expert to help plan, deliver and optimise the marketing to our most loyal supporters – focusing on Legacy audiences. This role will be instrumental to helping the ongoing success and evolution of the marketing and digital tactics for these audiences. The Marketing Officer position at Brooke is a pivotal role within the Legacy and Community Engagement team. Legacies are Brooke’s largest single source of voluntary income and fund over half of our international animal welfare work. It is one of our key fundraising priorities and an integral part of our 5yr fundraising strategy.Within this role you will help deliver an exciting portfolio of integrated, multi-channel and supporter-centric campaigns that involve all elements of the marketing mix as well as a range of diverse stewardship activities. We are looking for a highly organised individual with great communication skills who will help deliver a range of marketing campaigns and stewardship activities which will acquire new supporters, convert existing Brooke supporters and steward known supporters, with the ultimate goal of increasing the number of supporters who include a gift to Brooke in their Will.About you

This is a varied role which requires a solid foundation in integrated marketing and stewardship delivery. This is an ambitious international animal welfare charity role, so you will need to be independent, well organised, hands-on, unflappable, creative, analytical, data-driven, focused on results, detail-oriented and able to prioritise your work. The role suits someone with stewardship and marketing experience who can build relationships with a diverse range of internal and external stakeholders. Being a good team player is key to working collaboratively as part of the Legacy and Community Engagement team and the wider Fundraising Directorate. You will have excellent written and verbal communication skills, strong organisation skills, and the ability to prioritise work effectively to meet targets and deadlines. A proactive approach and willingness to travel or work unsocial hours on occasion are helpful attributes.Responsibilities

Plan, deliver and optimise multi-channel marketing campaigns for Legacy audiences;Develop integrated marketing and stewardship activities that acquire new supporters, convert existing supporters and steward known supporters;Lead and coordinate communications across channels to increase the number of supporters who include a gift to Brooke in their Will;Collaborate with internal teams and external partners to build strong supporter journeys;Track performance, analyse data and adapt tactics to improve results;Qualifications and attributes

Solid foundation in integrated marketing and stewardship delivery;Independent, well organised, hands-on, creative, analytical and data-driven mindset;Excellent written and verbal communication skills;Ability to prioritise work to meet targets and deadlines;Willingness to travel or work unsocial hours on occasion;Ability to build relationships with a diverse range of stakeholders and work well in a team.About Brooke and applying

We are an ambitious international animal welfare charity and celebrate diversity and the creative ideas it brings. We actively encourage applications from all backgrounds, in particular global majority candidates, candidates from a social mobility background, disabled and neuro-diverse candidates, and candidates under 25 as these groups are currently under-represented at Brooke. We are aware that studies have shown that women and global majority candidates are less likely to apply if they feel they do not meet the full criteria; if you meet the majority of the criteria, we would love to hear from you. We offer flexible working options to support our staff and ensure inclusive practices.How to apply and interview timeline

We will be holding first-round interviews in the week commencing 6 October ..... full job details .....