Museums Marketing Officer

Client

Local Authority in Chelmsford

Job Title

PART TIME-Sport Marketing Officer

Pay Rate

-16.70 an hour PAYE

Hours

Part Time- 3 days a week

Duration

Location

Hybrid Working- Office Based in Civic Centre,Duke Street,Chelmsford

Description

Main Purpose of the Job:

>Lead on planning, scheduling and delivery of digital marketing focused strategy and budget, designed to achieve agreed commercial (income), community and attendance objectives and targets for the agreed service area(s); within framework and direction agreed by Marketing Business Partner.

>Manage the day-to-day creation and implementation of effective marketing campaigns to maximise reach, engagement, conversions and income; using segmentation, best practice and latest trends to ensure algorithms work for us. Channels to be used include web, social media (Facebook, Instagram, X, LinkedIn, YouTube and Pinterest etc), email marketing, apps, website and digital screens.

Duties and Responsibilities:

2.Lead on the creation and editing of artwork in-house using relevant graphic design software, as well as assist in liaising with external designers (where relevant), for marketing campaigns in line with project requirements, design briefs as agreed by the Marketing Business Partner.

2.3 Support the Marketing Business Partner with editing and proofing for print

and digital content.

2.4 Manage and maintain the media and photo storage of assets from campaigns, including uploading relevant images and film, adding appropriate tags and consent evidence on the digital asset management system (e.g. Asset Bank).

2.5 Lead on and deliver photography and filming projects, in line with direction and plans agreed by Marketing Business Partner, including use of internal photo and film equipment, organising marketing consent for participants and editing to ensure is on-brand and accessible.

2.6 Develop an appropriate tone of voice for marketing campaigns that is on-brand for that service, as well as produce content plans/schedules to maximise awareness, reach, engagement and sales.

2.7 Day to day management and growth of the service(s) social media accounts, across all relevant platforms (such as Facebook, Instagram, X, LinkedIn, YouTube and Pinterest etc); in line with objectives, targets and strategies agreed with Marketing Business Partner.

Experience: Main areas: * Strong experience working in marketing * Strong experience in developing and implementing successful organic social media campaigns (in particular Facebook and Instagram) * Experience in content creation (e.g. for use social media) * Experience of editing artwork and film/video content (e.g. for use on social media) * Good understanding of GDPR/marketing consent principles * Good experience of updating websites/use of CMS * Good experience in using email marketing platforms to deliver campaigns

Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.

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