Divisional Marketing Director

About the companyA global B2B events business known for producing major international conferences for senior executives, with a fast growing division focused on energy and manufacturing running a portfolio of large scale international events each year.Role responsibilitiesSet and deliver the marketing strategy for a division running a portfolio of major international events each yearLead, develop and grow a team of marketers and an editorial function, including future hiringReport on key marketing performance indicators and share results with senior leadership on a regular basisRun and share the results of a marketing test every month to keep the team''s approach sharpOwn editorial strategy and content direction across the event portfolioWork closely with production, sales and other departments to hit shared business goalsTrack competitor activity and emerging marketing methods to keep the division ahead of the curveCandidate background6+ years marketing experience, ideally gained in B2B publishing, conferences, events or exhibitionsAt least 2 years managing and developing a team, with a genuine ability to coach and motivateStrong digital marketing skills across SEO, SEM and social mediaCommercially minded, comfortable owning budgets and reporting on ROIA confident communicator able to work with stakeholders at every levelSelf driven and able to manage multiple priorities independentlyClosing noteThis is a rare chance to step into a newly created, genuinely strategic ..... full job details .....