Divisional Marketing Director
Marketing Director Events £60,000 - £75,000 Base + Bonus Hybrid - London The Company Global events business seeks highly accomplished Marketing Director to lead a marketing team and take on a key strategic role developing a portfolio of events. Strategic responsibility for the Division s marketing performance including hiring, developing and effectively leading a team of three marketers and editorial who are responsible for creating and executing innovative, international marketing plans. Working in close collaboration with the Marketing Director and Managing Director to reach divisional growth targets, this role has as its focus to: Strategic Management of Large-Scale Portfolio of Events Develop and regularly communicate the Division s marketing vision, goals and results Execute one marketing test per month and share Prepare and execute the marketing plans for approximately 6 events a year, alongside marketing team Ensure the marketing department are maximising their use of marketing systems to drive efficiencies and results Measure overall key marketing indicators and report to the group weekly e.g. marketing performance, innovations, inquiry conversion, along with recommendations for improving marketing profitability Meet regularly with other department heads to ensure marketing is effectively working with other office functions e.g. production, sales, SPEX, customer service; to achieve organisational goals Proactively identify competitor strategy shifts as well as new ..... full job details .....
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