Digital Marketing Manager

Digital Marketing ManagerLocation: Loughborough (minimum two days per week in-office)Salary: Competitive (pro rata, part-time)Working Arrangement: Hybrid (2 days in-office, 2 days remote)Macildowie are working with this client based in Loughborough.This is an exciting opportunity for a Digital Marketing Manager to join a purpose-driven organisation within the education and training space.The role sits within the commercial division of a well-established governing body, offering a unique blend of strategic influence and hands-on delivery across a wide range of digital channels.Reporting to the Head of Marketing, and working alongside a newly appointed Marketing Coordinator, this role is pivotal in driving course bookings and optimising the customer journey.The core focus of the role includes:Develop and deliver a targeted digital marketing plan that contributes to the strategic objectives of the business.Plan, develop, and implement effective full-funnel digital marketing campaigns (web, CRM, social, and digital advertising) that use insight to talk effectively to different target audiences throughout the stages of purchaseDevelop and implement strategies for digital, SEO and PPC, social, brand and content.Develop and track digital marketing KPIs, using them to measure and report on marketing activities and identify trends and learnings.Support in the design and development of content suitable for digital channelsWork collaboratively to bring new courses to market and manage ..... full job details .....