Digital Marketing Specialist

Are you a results-driven digital marketer with hands-on experience in PPC, SEO, and content creation?Our client is looking for a Digital Marketing Specialist to lead their digital marketing strategy. Your role is crucial in strengthening the organisation''s brand presence, driving customer growth and supporting the consultant network to succeed in their digital marketing effortsAs a Digital Marketing Specialist, you''ll take ownership of comprehensive digital marketing strategy, focusing on acquiring new customers, re-engaging existing ones and building sustainable growth. You''ll work across core digital channels including paid search, organic search, and Trustpilot engagement, whilst providing expert guidance to the wider team. This is a 14 month fixed term contract, with the flexibility to work from home one day per week.Key Responsibilities:Develop, implement and optimise comprehensive digital marketing strategies for customer acquisition and re-engagement across all digital channels.Lead PPC strategy including day-to-day account management, bid optimisation, keyword strategy and ad copy creation.Manage SEO strategy by working with external agencies, reviewing search rankings, identifying opportunities and providing data-driven recommendations.Monitor organic traffic, keyword trends and content performance using analytics tools and market research.Create high-quality digital copy, oversee creative asset development and ensure accurate campaign tracking and ..... full job details .....