Customer Lifecycle Marketing Manager - Adobe Journey Optimizer/AEP

Adobe Lifecycle Marketing ManagerContract until June 2027 | Outside IR35 | £450 per day | UK-based, hybridWe are partnered with a global enterprise who are hiring an Adobe Lifecycle Marketing Manager to join a high-profile Adobe implant team who has previous experience implementing Adobe end to end journeys.You''ll be placed with the Digital Marketing team of a leading global sports and fan-engagement organisation, and you''ll own the end-to-end fan life cycle: turning anonymous and casual fans into known, registered, highly engaged ones.The roleYou''ll define the life cycle, design every journey within it, and take each one from specification to launch and optimisation. That covers web, app, email, push and in-app, built in Adobe Journey Optimizer and Adobe Experience Platform. You''ll make sure every journey goes live with clear KPIs and tracking, and that each one helps the client understand its fans better.What you''ll be doingDefining life cycle stages, triggers, entry and exit criteria, and frequency and suppression rulesDesigning and launching journeys: welcome and onboarding, registration, engagement, matchday and moment-based, re-engagement and win-backWriting clear journey specifications and briefing Adobe Professional Services, technology partners and internal teamsBuilding progressive profiling and preference-capture journeys that respect GDPR and PECROwning the content plan for each journey: briefing and approving copy and imagerySetting up KPI frameworks, ..... full job details .....