Customer Lifecycle Marketing Manager - Adobe Journey Optimizer/AEP

Customer Lifecycle Marketing Manager - Adobe Journey Optimizer/AEP Contract until June 2027 | Outside IR35 | £425 per day | UK-based, hybridWe''re looking for an experienced Lifecycle Marketing Manager to join a high-profile Adobe implant team. You''ll be placed with the Digital Marketing team of a leading global sports and fan-engagement organisation, and you''ll own the end-to-end fan life cycle: turning anonymous and casual fans into known, registered, highly engaged ones.The roleYou''ll define the life cycle, design every journey within it, and take each one from specification to launch and optimisation. That covers web, app, email, push and in-app, built in Adobe Journey Optimizer and Adobe Experience Platform. You''ll make sure every journey goes live with clear KPIs and tracking, and that each one helps the client understand its fans better.What you''ll be doingDefining life cycle stages, triggers, entry and exit criteria, and frequency and suppression rulesDesigning and launching journeys: welcome and onboarding, registration, engagement, matchday and moment-based, re-engagement and win-backWriting clear journey specifications and briefing Adobe Professional Services, technology partners and internal teamsBuilding progressive profiling and preference-capture journeys that respect GDPR and PECROwning the content plan for each journey: briefing and approving copy and imagerySetting up KPI frameworks, dashboards (Customer Journey Analytics/Adobe Analytics) and A/B ..... full job details .....