Customer Lifecycle Marketing Manager - Adobe Journey Optimizer / AEP

Adobe Lifecycle Marketing Manager Contract until June 2027 Outside IR35 £450 per day UK-based, hybridWe are partnered with a global enterprise who are hiring an Adobe Lifecycle Marketing Manager to join a high-profile Adobe implant team who has previous experience implementing Adobe end to end journeys. You''ll be placed with the Digital Marketing team of a leading global sports and fan-engagement organisation, and you''ll own the end-to-end fan lifecycle: turning anonymous and casual fans into known, registered, highly engaged ones. The roleYou''ll define the lifecycle, design every journey within it, and take each one from specification to launch and optimisation. That covers web, app, email, push and in-app, built in Adobe Journey Optimizer and Adobe Experience Platform. You''ll make sure every journey goes live with clear KPIs and tracking, and that each one helps the client understand its fans better. What you''ll be doing Defining lifecycle stages, triggers, entry and exit criteria, and frequency and suppression rules Designing and launching journeys: welcome and onboarding, registration, engagement, matchday and moment-based, re-engagement and win-back Writing clear journey specifications and briefing Adobe Professional Services, technology partners and internal teams Building progressive profiling and preference-capture journeys that respect GDPR and PECR Owning the content plan for each journey: briefing and approving copy and imagery Setting up KPI frameworks, ..... full job details .....