Brand Strategist

Brand Strategist Rate: £575/day Inside IR35 Duration: 9 months Clearance: Active SC required Location: London - Whitechapel Building (WCB) Hybrid: Flexible onsite expectation OVERVIEW We are looking for an experienced Brand Strategist to lead and shape brand strategy, architecture and positioning within a large, complex organisation. KEY RESPONSIBILITIES * Develop, shape and implement brand strategy, architecture and positioning. * Create a coherent brand approach across multiple products, services and channels. * Define and strengthen brand purpose, proposition, personality, narrative and positioning. * Lead research and strategy activity and translate findings into recommendations. * Advise leadership and product teams on brand strategy and implementation. * Facilitate workshops and support brand implementation across channels. * Establish measures and OKRs to understand brand effectiveness. WHAT WE''RE LOOKING FOR * Proven track record creating and implementing brand strategies and brand architecture. * Experience with complex, multi-channel brands. * Strong understanding of brand positioning, equity, purpose and architecture. * Strong stakeholder management and workshop facilitation skills. * Experience influencing senior leadership and C-suite stakeholders. BRAND STRATEGY EXPERIENCE Brand strategy, brand architecture, positioning, purpose and proposition, equity and awareness, storytelling, trust, implementation, governance, customer journeys, inclusive branding, ..... full job details .....