TikTok Paid Media and Affiliate Account Director

TikTok Paid Media and Affiliate Account DirectorThis role was posted by Somerce. The actual pay range is provided as a guideline and will be discussed with a recruiter based on skills and experience.

OverviewWe are a London-based, hybrid TikTok Shop agency focused on helping brands maximise presence and sales on TikTok. We are seeking a Senior TikTok Paid Media and Affiliate Account Director to lead client success initiatives and drive growth of TikTok Shops across our portfolio.

As a Senior TikTok Paid Media and Affiliate Account Director, you will lead teams developing and executing strategies to grow and optimise our clients\'' TikTok Shops. You will support multiple brands, driving revenue growth and enhanced brand presence on TikTok.

Responsibilities

Team Management: Support the team with delivering revenue results for clients

Run key accounts: Provide strategy and implementation for key accounts

Manage dual strategies: Craft and execute paid and organic strategies for cohesive branding across TikTok

Campaign Execution: Oversee end-to-end management of TikTok campaigns, including concept, briefing, budget management and performance analysis

Performance Tracking: Use analytics tools to monitor campaign performance and adjust in real time for paid and organic efforts

Content Collaboration: Work with the content team to ensure organic posts support paid campaigns

Client Liaison: Act as a trusted point of contact for clients, providing regular performance reports and recommendations

Trend Monitoring: Stay updated on TikTok trends, features, and algorithm changes

Team Development: Mentor junior team members in paid and organic social media marketing

Requirements

Expertise in TikTok (desirable): Deep understanding of paid and organic strategies on TikTok, with proven campaign experience

7+ years in digital marketing campaigns; 1–2 years as an account director handling high-value or enterprise accounts

Excellent data analysis skills with proficiency in analytics tools and Excel

Creativity: Ability to generate engaging content ideas aligned with client goals

Project Management: Ability to manage multiple campaigns and meet deadlines

Client-Focused: Experience nurturing client relationships and presenting strategies/results

Communication: Strong verbal and written communication with storytelling ability

Social Media Enthusiast: Passion for trends and a proactive approach to learning new tools

Benefits

High-Growth Environment: Real input on the direction of our paid media services

Work with Exciting Brands: Variety and creative freedom across clients

Dynamic Culture: Collaborative environment with ideas valued over titles

Hybrid remote working

Work from anywhere policy for overseas work

Regular team socials

Additional Details

Seniority level: Director

Employment type: Full-time

Job function: Marketing

Industries: IT Services and IT Consulting

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