social media account director/ senior account director

Overview

CEO, helping brands achieve their goals through ingenious communications. Supporting allyship through ''Break The Silence'' and driving DEI in PR by…Social Media and InfluencerSenior Account DirectorPurposeReporting to the Client Services Director and working closely with both our strategy department and PR Heads - lead and implement our storytelling approach across social media, including influencers. The role is part of our integrated (PR/social media/Influencer) service offering across both B2C and B2B clients. You will have accountability for client success on social media.

Duties and Responsibilities

Support fostering a high performance and empowering working environment within the social media team in line with Smoking Gun’s Values

Ensure the social media team has all necessary tools and training to improve core expertise, deliver for clients and achieve their personal development goals

Assist in managing the pipeline of relevant new business opportunities and lead on appropriate responses

Develop frameworks, best practices for the evolving social media landscape in line with Smoking Gun’s overall growth objectives and effectively integrate into all of SG’s other services

Commerciality - deliver annual revenues and recovery rate targets. Planning team resourcing and managing servicing levels

Utilise existing tools/ subscriptions and seek ways to continually improve our offering, service levels

Lead strategic conversations and brainstorm sessions to develop content strategy and ideas

Create persuasive and compelling content that helps deliver on client goals

Write and execute creative project briefs for internal teams and external suppliers

Measure and evaluate the success of social media campaigns and analyse their performance to identify areas for improvement

Collaborate seamlessly with other departments to ensure creative campaigns are executed successfully

Holding direct line reports accountable against targets via regular reviews

External

Ensure that all client work is of the highest quality and is delivered on time, on brief and on budget

Establish strong client relationships, become the strategic point of contact and trusted advisor for senior clients

Contribute to client’s business growth by proactively identifying new opportunities

Be an ambassador for the business – primarily with key existing clients, secondarily with potential clients and in the wider marketing community

Perform senior-level client negotiation and management skills, with clear and substantive speaking, writing and presentation skills

Key Performance Indicators

Retention of social media client accounts - >90%

Growth of social media accounts

Running profitable client accounts (managing service levels)

Increasing wider team knowledge and understanding of channels

Create ''ingenious social media ideas’ for agency, clients and pitches

Winning awards for social media / influencer work

Required skills and experience

5+ years of social media marketing focused roles in agencies

Team leadership and development

Development of effective, strategic and creative social media campaigns and BAU

Paid social media - experience in boosting / audience targeting required

Influencer marketing - experience of partnering with social media content creators and influencers of all sizes to achieve specific marketing goals, such as increasing brand awareness, credibility, and sales

Excellent communication and presentation skills, including building effective relationships with senior stakeholders

Refer to separate Agency Values and Behavioural traits document for specifics on expectations

Seniority level

Director

Employment type

Full-time

Job function

Marketing and Sales

Industries

Public Relations and Communications ..... full job details .....