social media account director/ senior account director

Overview
CEO, helping brands achieve their goals through ingenious communications. Supporting allyship through ''Break The Silence'' and driving DEI in PR by…Social Media and InfluencerSenior Account DirectorPurposeReporting to the Client Services Director and working closely with both our strategy department and PR Heads - lead and implement our storytelling approach across social media, including influencers. The role is part of our integrated (PR/social media/Influencer) service offering across both B2C and B2B clients. You will have accountability for client success on social media.
Duties and Responsibilities
Support fostering a high performance and empowering working environment within the social media team in line with Smoking Gun’s Values
Ensure the social media team has all necessary tools and training to improve core expertise, deliver for clients and achieve their personal development goals
Assist in managing the pipeline of relevant new business opportunities and lead on appropriate responses
Develop frameworks, best practices for the evolving social media landscape in line with Smoking Gun’s overall growth objectives and effectively integrate into all of SG’s other services
Commerciality - deliver annual revenues and recovery rate targets. Planning team resourcing and managing servicing levels
Utilise existing tools/ subscriptions and seek ways to continually improve our offering, service levels
Lead strategic conversations and brainstorm sessions to develop content strategy and ideas
Create persuasive and compelling content that helps deliver on client goals
Write and execute creative project briefs for internal teams and external suppliers
Measure and evaluate the success of social media campaigns and analyse their performance to identify areas for improvement
Collaborate seamlessly with other departments to ensure creative campaigns are executed successfully
Holding direct line reports accountable against targets via regular reviews
External
Ensure that all client work is of the highest quality and is delivered on time, on brief and on budget
Establish strong client relationships, become the strategic point of contact and trusted advisor for senior clients
Contribute to client’s business growth by proactively identifying new opportunities
Be an ambassador for the business – primarily with key existing clients, secondarily with potential clients and in the wider marketing community
Perform senior-level client negotiation and management skills, with clear and substantive speaking, writing and presentation skills
Key Performance Indicators
Retention of social media client accounts - >90%
Growth of social media accounts
Running profitable client accounts (managing service levels)
Increasing wider team knowledge and understanding of channels
Create ''ingenious social media ideas’ for agency, clients and pitches
Winning awards for social media / influencer work
Required skills and experience
5+ years of social media marketing focused roles in agencies
Team leadership and development
Development of effective, strategic and creative social media campaigns and BAU
Paid social media - experience in boosting / audience targeting required
Influencer marketing - experience of partnering with social media content creators and influencers of all sizes to achieve specific marketing goals, such as increasing brand awareness, credibility, and sales
Excellent communication and presentation skills, including building effective relationships with senior stakeholders
Refer to separate Agency Values and Behavioural traits document for specifics on expectations
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Public Relations and Communications ..... full job details .....