Senior Retail Brand Manager - Kerastase (12 Month FTC)

OverviewSenior Retail Brand Manager - 12 Months FTC

Ready to take ownership of the full shopper journey and bring our medical-first professional product brands to life in physical retail? We''re on the hunt for a driven retail marketing expert who can create bespoke strategies, lead the medicalization of our in-store execution, and transform how consumers engage with our products. If you''re adept at translating brand vision into compelling retail realities, managing key commercial processes, and driving growth through insightful data, your next challenge awaits.

A DAY IN THE LIFE

Create bespoke retailer plans in "bricks" retailers for PPD brands, in line with our medical DNA

Support the medicalisation of our brands, via the strongest and most relevant medical content + claims - working to make our ranges easy to navigate at point of sale: both in pharmacies and in self-select retailer environments

Contribute to making our brands leaders in consumer first in-store activations, showcasing our medical anchorage across all touchpoints

Work closely with Commercial sales team, the Online brand manager and marketing teams to achieve brand Conso targets via shopper-centric, differentiated retailer marketing plans, owning the full shopper journey

Shopper expert knowing the shopper inside out and providing that info [e.g., Nielsen data] to the rest of the team

Brand management keeping up to date with brand values and vision, new launches and key brand moments

Retailer promo plan input - Collaborating with NAMs / OBM on promo plan to drive YOY growth

Forecasting lead the monthly brand forecasting process, liaising closely with supply chain (forecasting team)

Own the new launch process forecasting Taking the FDL guidelines from the Product Brand Manager and working with the NAMs to create and sign-off account forecasts and hierarchy for launch

Own Merchandising by retailer - working hand in hand with marketing and visual merchandising

Medicalise the in-store category execution / shopper experience, reflecting our medical first mindset - showcasing how our products can be life-changing for those suffering from skin pathologies both in pharmacy and self-select environments

Improve our range navigation at point of sale - collaborating closely with the visual merchandising team

Build best in class retailer strategy decks grounded in data insights, working hand in hand with commercial and marketing

Own the range review process from a brand side, collaborating with marketing, commercial and category teams to sign off

Manage Sampling, GWP and seasonal product bundle initiatives

Lead the briefing of retailer-specific assets, adapting content where necessary (imagery and copy)

Monitor and improve processes to better link marketing and commercial activities

Manage AandP budget for your projects

EPOS / insights reporting cascading weekly insights to update the team on performance + action plan for growth

Establish the product hierarchy and input to the format strategy for each brand, differentiated by retailer

WHO YOU ARE

Experience and passion for marketing, with a shopper and consumer-centric mindset

Educated - to a degree level, ideally with a business- or marketing background

Marketing savvy - with the ability to take shopper and market insights all the way through to activation and ROI analysis

Highly entrepreneurial mindset - autonomy, strategic thinking and collaboration are critical to drive our brands

Vision - able to create and develop a vision, taking the lead on motivating the wider business

Strong communication skills (written and verbal) and excellent presentation skills, able to influence and inspire any audience

Creativity - attention to detail along with a genuine passion for beauty and skincare

Know how to manage complexity in terms of number stakeholders, projects, timelines and clarity of message

Resilience and flexibility - the ability to adapt to dynamic business and market demands, overcoming challenges and driving success in an innovative way

Practical and methodical approach to problem solving

A process driven and structured approach - with excellent project and time management skills

Experience working as part of a team and independently

Strong analytical skills and commercial acumen with advanced competency to draw conclusions and insights from data sets

Prioritization skills - with an ability to drive your projects forward from start to finish autonomously

You have advanced knowledge of Microsoft Office (Word, Excel and Power Point) and Nielsen and strong numeric ability

WHAT WE OFFEROur industry-leading award-winning benefits package shows how much we value our people. We know they''re at the heart of L''Oréal''s success, so we offer a fair and competitive package to help you thrive.

Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You''ll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl''s and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.

Learning is in our DNA at L''Oréal. We''ll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there''s lots more too!

WHO WE AREL''Oréal is present in 150 markets on five continents. For more than a century, L''Oréal has devoted itself solely to ''Create beauty that moves the world''; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone and our planet. Experience the excitement of agility to shape the future of beauty, where diversity and purpose come together to create meaningful impact.

In the Professional Products Division, our mission is to be the partner of choice for the professional hair industry. Inspiring stylists and creating desirability amongst consumers with meaningful brands. We''re the founding Division for the L''Oréal group, with a rich history over 110 years. The 8-brand portfolio includes the likes of L''Oréal Professionnel, Kérastase, Redken and Matrix and the division is universally known for exclusively supplying salons and other professional customers with the most advanced technologies in hair and beauty products.

HOW WE RECRUITAt L''Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome, and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That''s the beauty of ..... full job details .....