Senior Product Brand Manager - Garnier

Senior Product Brand Manager – Garnier (Skincare) at L’OréalAre you a visionary brand marketer ready to shape the future? Join our agile team to architect cutting-edge brand strategies, revolutionize media engagement, champion deep consumer insights, and drive sustainable performance for a leading brand in a fast-paced, collaborative environment.Overview

Senior Product Brand Manager – Garnier (Skincare). You will work with the BRAND 3.0 marketing team in the UK and liaise with DMI and Zone teams overseas to develop the brand strategy and 3-year vision with the Business Brand Line (BBL) and ensure all marketing touchpoints are activated in line with long-term strategy.Responsibilities

Determine media strategy working closely with media agencies; develop a clear point of view on BETs and use tools such as BETIQ for media mix modelling.Lead digital transformation with an emphasis on advocacy acceleration.Collaborate with CMI to continuously improve understanding of the consumer and harness consumer and shopper data to improve marketing effectiveness.Work with the creative agency on insight-led local media creatives and content shoots.Engage with consumers at all levels, from senior management to retailers and agency partners.Master tools such as Nielsen/IRI to understand category shifts and trends; contribute to international brand development and launches with a 3-year strategic vision.Coordinate with UKI legal and scientific teams to ensure marketing material is compliant and enable compelling product claims.Track brand performance and financial objectives; contribute to establishing brand budgets and financial goals; own AandP spend and manage the PandL with GM and REX targets.Qualifications / Who You Are

Highly numerate and strong analytical skillsStrong written and verbal communication skillsExcellent presentation skillsStrong negotiation skillsExperience in a fast-paced sales environmentHigh organizational ability with prioritization skillsWhat We Offer

Industry-leading, award-winning benefits package. Perks include money-saving offers, private medical and dental insurance, discounted gym memberships, enhanced pension, and family leave including up to 4 weeks of paid fertility leave. You’ll also enjoy employee discounts on brands like YSL, CeraVe, Armani, Kiehl’s and Garnier, and access to leadership programs and expert ..... full job details .....