Senior Online Brand Manager - Consumer Products Division

Overview

Senior Online Brand Manager - CPDAre you a digitally savvy, data-driven strategist with a passion for beauty and a proven track record in e-commerce? We''re seeking an experienced and results-oriented leader to spearhead our online growth strategy, from ideation to execution. If you thrive in a fast-paced environment and excel at cross-functional collaboration, this exciting opportunity could be the perfect next step in your career.Responsibilities

Go-To-Market-Strategy: Own and define the online category and brand growth strategy by identifying WHERE to play (key retailers), WHAT to prioritize (hero products and assortment), WHEN to activate (key retail moments calendar) and HOW to win (defining activation strategies and tactics).Strategic Impact and Team Contribution: As a senior leader within the team, identify, own, and deliver workstreams and projects designed to drive significant improvements across the team, the wider business unit, or the entire division. Actively contribute to divisional meetings, leveraging expertise to foster improved outcomes.Brand and Category Strategic Oversight: Shape marketing and go-to-market strategies for the brand and categories; own and manage conversations related to category arbitration where required, ensuring strategic alignment and optimal results.End-to-End Execution: Orchestrate the flawless execution of online activation plans, including spearheading new product launches online. Maximize key retailer moments by collaborating with internal teams; deliver hero product selections and optimized assortments; secure and align resources and budgets behind strategies.Performance Management: Monitor and analyse performance data, benchmark against the competition, and deliver actionable insights on initiatives such as launches, retailer moments, and hero product and assortment performance.Cross-Functional Leadership: Collaborate with Retail Media (+Events), Marketing, and Commercial teams to align paid media and on-site investments with activation moments, hero product strategies, and new product launches.Content Optimisation: Develop an understanding of best-in-class PDP content and establish a content roadmap to improve key KPIs. Brief and approve assets for retailer activations, monitor online PDP health to inform ongoing optimization.Who You Are

Digitally Adept: 7+ years in digital marketing, e-commerce, and online core competencies; eager to grow in a challenging environment.Strategic and Analytical: Highly analytical and strategic, passionate about driving online growth in the beauty industry.Data-Driven: Able to extract actionable insights and adapt strategies to maximize impact.Experienced and Results-Oriented: Experienced in go-to-market strategies, performance management, and content optimization to achieve growth targets; knowledge of online product launches within beauty.Communicative and Collaborative: Strong communicator with excellent presentation skills; excels at cross-functional collaboration and stakeholder influence.Proactive and Innovative: Ownership mindset; forward-thinking innovator in the digital marketplace.Leadership and Strategic Acumen: Proven ability to identify and lead strategic projects and shape brand and category go-to-market strategies.What We Offer

Our industry-leading award-winning benefits package shows how much we value our people. We offer a fair and competitive package to help you thrive, including money-saving offers, financial planning, share options, and an enhanced pension plan. You’ll enjoy up to 60% off iconic brands like YSL, CeraVe, Armani, Kiehl’s and Garnier, private medical and dental insurance, discounted gym memberships, and onsite mental health support. Enhanced family leave and up to 4 weeks of paid fertility leave are also available.Learning is in our DNA at L''Oréal. We’ll help you master your role, build skills, and access leadership programs and monthly expert talks, with lots more to come.Who We Are

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself to creating beauty that moves the world. We are the industry leader with €29 billion consolidated sales, committed to inclusion and sustainability, and to shaping the future of beauty with agility and purpose.In the L’Oréal Consumers Products Division, our mission is to democratize the best of beauty—making beauty accessible to all. The division owns world-leading brands and a diverse brand portfolio across iconic and premium names.How We Recruit

We are an inclusive employer and value diverse backgrounds, experiences, and perspectives. We do not discriminate on protected characteristics and strive to create a welcoming environment for ..... full job details .....