Senior Media Planner

Overview

Senior TV Media Planner - West London - Hybrid working (2 days in the office)Fixed Term Contract - 8 months - to cover end of a maternity cover contract.Our client is an award-winning UK and International Multi-Channel Broadcaster, and we are urgently looking for an experienced Media Planner to join their team ASAP.To be considered:

You must have direct experience of working within a Media Planning role specifically for TV Channels. This can be client or agency side.Strong experience of working with TechEdge or other Audience Ratings tools, Data Analysis and understanding of TVR\''s is a must.Experience of managing key stakeholder relationships.Be able to mentor and advise the more junior members of the team.About the job

The Senior Media Planner is responsible for creating and delivering priority promo plans for their TV Channel brands both in the UK and Internationally, ensuring our promo airtime is being used effectively as well as owning our collaborative relationship with our Media Planning partners at Sky.Media Planning sits within the Marketing and Communications department and focuses on strategically communicating with our audience to ensure they find the content they love; creating awareness of the latest TV programmes or products we are launching across multiple brands and territories.Key responsibilities:

Create strategic owned media plans across TV and BVOD channels for Sky History and other priority brands, based on media planning expertise and historical data. Translate broader business objectives into effective campaign solutionsOversee the use of promo airtime across our international territories, with a particular focus on Netherlands and Sweden. Ensuring this is utilised to maximum efficiency and effectiveness and aligns to regional business requirementsCommission relevant assets and manage campaigns on an ongoing basis once planned, reacting to schedule amendments or any impacting influenceWork closely with the Head of Media Planning on our integrated plans, collaborating with different media teams such as Social, PR and our paid media agency to ensure we are as effective as possible with omnichannel plansProduce PCA’s and reports which evaluate campaign performance against objectives and ensuring learnings are adopted for the future, present these learnings back to the business when relevantCollaborate with our external Media Planning partners at Sky, maintaining a positive and working relationship, briefing them on our latest priorities and managing cross-promotion campaignsRepresent the Media Planning team in relevant business meetings, actively participating to share campaign information and offering media planning expertise and guidanceAs a Senior within the team, lead by example, ensuring a high standard of work is produced and providing guidance to junior team members. This role involves active engagement in the development of the wider teamInitiate ideas for campaign analysis and testing – take learnings to push media planning into new avenuesTo be successful in this role, we are looking for someone who can demonstrate the following key competencies:Formulating strategies and conceptsPresenting and communicating informationPlanning and OrganisingAnalysing and interpreting data, ideally TechEdgeExtensive experience planning TV media campaigns, in either an agency or broadcaster environmentThorough understanding of promotional strategies across linear broadcast channels, and how these should be adapted to deliver against business and marketing objectivesMedia Planning experience across international territoriesExperience using TechEdge, or similar BARB measurement toolSkilled in developing junior team membersStrong communication skills (verbal, written and presentational) – the ability to explain and present complex information in simple termsKeen attention to detail and highly organisedAbility to work in a high-volume, deadline-driven environment with capacity to manage and prioritise multiple projects simultaneouslyPro-active and self-motivated with a great team-spiritStrong relationship building and stakeholder management skillsProficient in Excel and PowerPoint, with positive approach to learning new softwareExperience working in an omni-channel campaign planning role, in either a media agency or broadcaster environmentUnderstanding and experience of working with AdSmart / PromoSmart technologyPlease send over an updated CV highlighting your key experience within TV Media Planning, TVR\''s, Ratings and Analysis and managing key relationships with senior level stakeholders.Seniority level

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