Senior Manager Customer Relationship Management

Senior Manager Customer Relationship Management

This range is provided by Digital Waffle. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay range

Salary - Up to £65,000Location - London (hybrid)Overview

Digital Waffle has partnered with a rapidly expanding marketing agency to find a seasoned CRM Manager. As a CRM Manager you will be instrumental in delivering and expanding our Customer Experience services for clients. You will ensure that client strategies are executed to the highest standard.Responsibilities

Strategic Thinking and Insights

– Develop CRM strategies for clients by analysing customer, campaign, and channel data to identify opportunities that shape and enhance overall strategy.Analytical Thinking

– Apply a highly analytical, KPI-driven approach to inform decision-making and uncover opportunities.Retention Strategy

– Design and execute retention strategies to maximise customer lifetime value, utilising multi-touch, multi-channel communications, including email, push notifications, in-app messaging, SMS, and on-site messaging.Segmentation

– Build and implement multi-dimensional customer segmentation to reduce churn, deliver personalised experiences, and tailor communications.Software Proficiency

– Skilled in auditing and optimising CRM platforms such as Mailchimp, HubSpot, Salesforce, Klaviyo, Emarsys, and Dotdigital.Testing and Optimisation

– Develop automation and testing strategies to boost conversion rates and engagement.Data Protection

– Knowledgeable in GDPR compliance, providing guidance for implementation and ensuring customer data processes align with best practices.Pitching

– Experienced in pitching and securing work, contributing as a CRM expert on pitch teams.Requirements

Strategic Thinking and InsightsAnalytical ThinkingRetention StrategySegmentationSoftware ProficiencyTesting and OptimisationData ProtectionPitchingTo apply, please follow the ..... full job details .....