Senior Email Channel Officer - FTC

The Senior Email Channel Officer is a critical role in planning, creating, delivering and optimising our email campaigns and automated supporter journeys. The role ensures supporters receive timely, relevant and engaging communications that strengthen their relationship with the charity and drive meaningful action. The post holder will have experience in achieving KPI s such as improved campaign engagement metrics; improved automated journeys to increase retention, reactivation and income; delivering email accuracy and quality; and contributing to the overall Supporter Experience Strategy to build lifetime value through more supporters, staying longer and doing more. This is a 12-month FTC Key Responsibilities: Campaign and Automation Journey Planning and Delivery Hands on delivery, including build and test high quality email campaigns that support fundraising, supporter engagement and other organisational priorities such as volunteering and campaigning actions. Build, test and optimise automated email journeys that welcome, retain, steward and reactivate supporters, building performance knowledge and insight that can be replicated across different supporter products and journeys. Support the Email Channel Manager with overseeing the email marketing calendar and sign offs where needed. Work with data and CRM teams to improve trigger logic, personalisation and segmentation, using your audience understanding to incorporate targeting and personalisation using ..... full job details .....