Email Channel Manager - FTC

The Email Channel Manager will play a crucial role in driving supporter engagement, fundraising, and brand awareness through effective email and SMS communication strategies. They will be responsible for ensuring ARUK''s email channel delivers a consistent, personalised, and user-centric experience, maximising supporter engagement and conversions. Key Responsibilities: Strategic Leadership: Email Strategy Development: Collaborate with the Senior Manager to develop and implement a comprehensive email strategy aligned with ARUK''s fundraising, brand, communication, and advocacy goals. Platform Management: Own and manage the Dotdigital account (email and SMS), ensuring optimal performance, deliverability, and compliance. Cross-Platform Collaboration: Lead decision-making on email components for all platforms used at ARUK (Dotdigital, Funraisin, Outlook, etc.), ensuring a consistent and user-centric experience. Audience-Centric Approach: Champion a customer and supporter-centric approach to email communications, prioritising personalisation, segmentation, and relevance. Decision-Making Authority: Serve as the final decision-maker for all email channel-related matters, including marketing campaigns, automated journeys, transactional emails, and SMS initiatives. Tactical Execution: Campaign and Calendar Management: Own the email calendar, plan, execute, and analyse email campaigns, including the monthly newsletter, welcome journeys, and A/B tests. Manage and ..... full job details .....