Global CRM Lead - D2C£60,000 - £75,0003 days per week in LondonA truly unique cosmetics/skincare brand in London who have been on an incredible journey over the last 10 years are looking to add a Global CRM Lead to join their business to drive CRM andamp; Loyalty across the UK and new markets. Primarily their focus has been on D2C but have some amazing plans that I can share further when you apply below! You will be responsible for managing their current platform and will optimize their automations, segment their growing customer base further and deliver personalized comms across multiple channels. ResponsibilitiesReort into the Head of Growth and manage the CRM function, driving customer retention, repeat purchase, lifetime value and loyaltyDrive email marketing strategies, focus on automation, segmentation and personalizationReview CRM technology and provide strategic input to stakeholders as the company moves through a CRM transformationOwn and manage the brand''s loyalty scheme, ensuring it is fully integrated into the CRM strategyDevelop initiatives to increase customer engagement with the loyalty program and track key metrics such as participation rate and lifetime value upliftManage a team of 2 and build the team furtherWork with the broader digital team make sure all campaigns are on brand and inline with growth plansExperience5+ years of experience in CRM, ideally in a D2C environment within skincare or cosmeticsExperience running both CRM andamp; Loyalty campaigns ..... full job details .....