Senior Brand Marketing Manager @MRPORTER

Senior Brand Marketing Manager @MRPORTER

MR PORTER are seeking a talented

Senior Brand Marketing Manager

to join the team at

YOOX NET-A-PORTER .Location: London Westfield (Shepherd''s Bush) | Working Model: Hybrid | Contract Type: PermanentOverview

Role purpose: Reporting into the Customer Director you will oversee the MR PORTER global brand marketing strategy and budgets with a focus on cross-channel coordination to ensure alignment of the macro global marketing strategy across all customer facing brand activities and to drive market leading, innovative activations in the INTL and MENA region.Details

Location: London Westfield (Shepherd''s Bush)Reporting into: Customer DirectorWorking Model: HybridContract Type: PermanentResponsibilities

Lead annual strategic marketing plan for MR PORTER in key markets from strategy to implementation, working closely with the Mr P SLT and regional teams.Manage the Global Sales and Marketing budget for MR PORTER; lead annual planning, regional alignment, budget phasing, and ensure activity across a multi-stakeholder group remains within budget.Own and manage the MR PORTER Sales and Marketing calendar, coordinating updates for all stakeholders.Lead end-to-end project lifecycle, managing promotional programs including seasonal and brand campaigns, commercial campaigns, exclusive collection launches, and special projects.Lead the creation of the annual campaigns calendar for MR PORTER – strategy and architecture – aligning brand marketing strategy with regional requirements.Drive overall brand awareness and marketing KPIs for MR PORTER, with direct responsibility for the INTL and MENA regions.Lead Tier 1 brand marketing campaigns and events, coordinating with PR, Creative, Brand Partnerships, and PS teams.Lead, manage and develop the Brand Marketing Executives to plan and execute campaigns on time, within budget and to a high standard.Partner with PR and Personal Shopping Team to create bespoke activations and events for the INTL and MENA regions.Drive the annual brand media strategy with in-house paid media teams and media agencies, ensuring budget alignment and performance monitoring.Lead high net-worth customer acquisition and incremental sales via strategic partnerships and retention initiatives for INTL and MENA.Collaborate with the commercial team to align marketing activities with business targets.Share best practices with regional and HQ teams and optimize resources across markets.Identify market insights, competitive intelligence and business opportunities; stay abreast of industry trends and digital marketing developments to drive campaign ideation and calendar planning.Support Customer Director with wider initiatives including resource management and strategic documents.The person we’re looking for

Proven track record of developing and executing integrated marketing campaigns across digital/retail/fashion industries in a B2C context.Strong leadership and team management skills.Excellent communication to manage multiple stakeholders.Strategic development, budget management, conceptual thinking and organization.Ability to lead meetings, present effectively, and discuss business issues persuasively.Analytical skills to build business justifications.Commercially-driven with strong strategic thinking and willingness to engage in day-to-day operations.Experience managing multiple agencies, partners, and vendors.A passion for digital marketing and fashion e-commerce.LuxExperience is an equal opportunities employer; we encourage people with diverse backgrounds to apply. We recognise and celebrate the benefits diversity brings to our workplace, business and customers. We welcome all applications regardless of race, nationality, religion, color, sex, pregnancy or related conditions, parental status, sexual orientation, gender identity, gender expression, age, disability, or any other legally protected characteristics. If you require reasonable adjustments to complete your application, please advise us accordingly.Experience Level: Mid-Senior levelWorkplace Type: ..... full job details .....