Brand Marketing Manager (mat cover)

400M+ downloads. 75M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The job

We are looking for an ambitious, purpose-driven, results-driven Brand Marketing Manager to join the Brand Marketing team as mat cover on a fixed term contract of up to 11 months, with potential to stay on within the company. You’ll help grow an iconic brand shaping the future of female health through medical credibility, knowledge, and community.

Key Responsibilities

Plan and execute integrated brand campaigns based on business priorities.

Collaborate with cross-functional teams (across marketing, creative, product marketing, product) to build integrated channel plans

Apply Flo''s core narratives into messaging + creative strategies across key projects and campaigns

Manage asset production and ensure they''re optimised for impact and a joined-up user experience

Manage the brand marketing and campaign calendar for the year, identifying key moments to activate based on consumer insights, behaviours and trends

Own the campaign budgets in order to make the biggest impact. Think big brand energy, with no spend wasted.

Measure and report campaign results, feeding insights and learnings into future activity

Your ExperienceMust have:

5+ years of relevant brand or integrated marketing experience

Experience in building brand / integrated campaigns for consumer apps, from ideation to execution

Ability to thrive in a fast paced, dynamic and changing environment.

Experienced in balancing short term tactics with longer term strategic deliverables.

Experience briefing and managing creative production (ideally internal resource and experience in managing external agencies)

Experience in working cross-functionally (including organic social, influencer, UA, product, creative, comms), managing stakeholders and mobilising different teams to ensure campaigns are fully integrated and promoted across channels.

Strong understanding of the cultural zeitgeist, female health and well-being brands, market dynamics and core consumer audience. Experience in health or femtech preferred.

Experience working for consumer apps, understanding the importance of marketing to current and new audiences - and building marketing plans that are optimized for an app business

Experience in marketing planning and budgeting, tracking campaign performance and optimising for success.

A Bit About You

Able to work independently with minimal guidance

Go-getter attitude, self-motivated, optimist

Strong attention to detail and organised

Strong written and oral communication skills.

Bachelor’s Degree in an academic or business specialty

Salary

on offer up to £70k

How We WorkWe’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.

What You\''ll GetWe support impact with meaningful reward. Here’s what that looks like:

Competitive salary and annual reviews

Opportunity to participate in Flo’s performance incentive scheme

Paid holiday, sick leave, and female health leave

Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents

Accelerated professional growth through world-changing work and learning support

Flexible office + home working, up to 2 months a year working abroad

5-week fully paid sabbatical at 5-year Floversary

Flo Premium for friends and family, plus more health, pension and wellbeing perks

Diversity, equity and inclusionOur strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Technology, Information and Internet

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