Senior Advocacy Manager - Kerastase (12 Month FTC)

OverviewL''Oréal is seeking a Senior Advocacy and Influencer Manager to be the driving force behind our brand story in the ever-evolving social landscape. This pivotal role is for a true innovator, someone who not only understands the nuances of the creator economy but also instinctively knows how to forge authentic connections and build a vibrant community of brand lovers. If you''re passionate about turning beauty conversations into movements, thrive on networking, and are ready to champion world-class advocacy campaigns both externally and internally, then this is your moment to redefine influence.

Responsibilities

Develop and execute cutting-edge advocacy and influencer strategies that are deeply rooted in current cultural landscapes and emerging social trends, ensuring our brands remain at the forefront of consumer consciousness.

Proactively identify micro and macro trends, viral moments, and shifts in consumer search behaviour, translating them into actionable, impactful campaign opportunities.

Craft strategies that seamlessly integrate advocacy efforts with broader media plans (paid, earned, owned) to maximize reach, engagement, and conversion across full marketing funnel and omni-channel business.

Serve as our resident expert on the global creator landscape, constantly identifying, vetting, and nurturing relationships with a diverse range of creators - from emerging TikTok sensations to established YouTube personalities and authentic community builders.

Build and maintain a robust network of authentic brand advocates and influential voices, fostering genuine, long-term partnerships that resonate with diverse consumer segments.

Develop bespoke collaboration models that empower creators to authentically express our brand story, ensuring content is both high-impact and platform-native.

Stay attuned to consumer conversations, identifying opportunities to engage and amplify positive sentiment.

Lead the end-to-end management of compelling influencer campaigns, product launches, and content initiatives, from ideation and briefing to execution and optimization.

Collaborate intimately with brand marketing, digital, creative, and PR teams to ensure cohesive messaging and integrated campaign delivery.

Drive innovation in content formats and engagement tactics across all relevant social platforms (TikTok, Instagram, YouTube, etc.), pushing creative boundaries.

Work closely with retail media and Ecom team to leverage strong conversion driving plans with key retail partners.

Oversee and manage external agencies and platforms specializing in influencer identification, relationship management, and campaign execution.

Establish clear KPIs, provide strategic direction, and ensure agencies deliver exceptional results, managing budgets and timelines effectively.

Continuously evaluate agency performance, seeking opportunities for increased efficiency, creativity, and strategic value.

Serve as a strong internal advocate for advocacy and influencer marketing initiatives, effectively articulating their value and securing buy-in from various internal stakeholders across departments.

Work in partnership with the B2B Advocacy Manager to build and activate a cohesive total brand AandI strategy.

Foster close working relationships with our marketing, insights, education, ecom and commercial teams to collaboratively ideate and build campaigns that are scalable yet adaptable with a localised lens for regional relevance.

Proactively manage a multitude of internal and external stakeholders, ensuring alignment, clear communication, and efficient workflow.

Implement rigorous tracking and measurement frameworks to analyse campaign performance, providing comprehensive reporting on key metrics such as brand sentiment, engagement rates, reach, impressions, traffic, and sales impact.

Translate complex data into clear, compelling, and actionable insights, and confidently present findings and strategic recommendations to senior leadership and cross-functional teams.

Oversee all internal reporting processes related to advocacy and influencer marketing, ensuring transparency and accountability.

Manage the budget effectively to deliver measurable results.

Qualifications

A visionary who lives and breathes the pulsating rhythm of the digital world with an unparalleled knack for spotting the next big trend and transforming cultural shifts into captivating brand narratives.

Progressive experience in influencer marketing, social media management, digital marketing within the consumer luxury beauty, fashion, and lifestyle industries.

Proven track record of success in developing and executing large-scale, impactful influencer campaigns that drive measurable business results.

A demonstrable, innate passion for and deep understanding of social media platforms, creator culture, and emerging digital trends. You don\''t just use them; you live them!

Exceptional networking and relationship-building skills with a genuine love for connecting with people and fostering communities.

Superior communication, negotiation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of an organization, including senior leadership and global teams.

Strong analytical capabilities with the ability to interpret data and translate it into strategic insights.

Excellent presentation skills, with the ability to craft and deliver compelling narratives and report to diverse internal audiences.

Experience managing and optimizing external agency relationships.

Demonstrated ability to manage multiple projects and navigate complex stakeholder landscapes with a high degree of organization and proactivity.

Ability to thrive in a fast-paced, highly collaborative, and ever-evolving environment.

Company and BenefitsL''Oréal is present in 150 markets on five continents. For more than a century, L''Oréal has devoted itself solely to "Create beauty that moves the world"; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone and our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.

In the Professional Products Division, our mission is to be the partner of choice for the professional hair industry. Inspiring stylists and creating desirability amongst consumers with meaningful brands. We''re the founding Division for the L''Oréal group, with a rich history over 110 years. The 8-brand portfolio includes the likes of L''Oréal Professionnel, Kérastase, Redken and Matrix and the division is universally known for exclusively supplying salons and other professional customers with the most advanced technologies in hair and beauty products.

Our industry-leading benefits package shows how much we value our people. We offer a fair and competitive package to help you thrive, including health benefits, gym discounts, private medical and dental insurance, and generous leave policies. Learning is in our DNA at L''Oreal with opportunities for leadership programs and ongoing ..... full job details .....