Advocacy Manager - Professional Products Division

Overview

Are you a digital native, a trendspotter, and a master connector who thrives on making a big impact in the consumer beauty space? As the Manager, Consumer Advocacy and Creator Marketing, you will play a pivotal role in translating overarching global consumer strategies into compelling, localized advocacy plans that resonate deeply with our target audience. This role demands a strong understanding of current cultural trends, the ability to identify and nurture relationships with a diverse range of creators, and a passion for building authentic brand stories that captivate consumers. You''ll be hyper-aware of emerging trends, culturally relevant shifts, and possess an innate understanding of how to seamlessly integrate these into holistic consumer campaigns. If you love social media, are driven by networking, and are passionate about translating brand vision into engaging consumer movements, this is the role for you.A Day in the Life

Translate global consumer advocacy and creator marketing strategies into impactful, culturally relevant localized plans for the market, ensuring alignment with local consumer behaviours and emerging trends.Proactively identify and capitalize on hyper-relevant consumer trends, viral moments, and cultural shifts, transforming them into authentic and impactful local campaign opportunities across leading social platforms.Craft localized tactics that seamlessly integrate consumer advocacy efforts with a holistic media mix to maximize reach, engagement, and conversion.Responsibilities

Lead the identification, vetting, and nurturing of relationships with diverse consumer creators across various platforms who align with brand values and can authentically tell compelling brand stories.Develop bespoke collaboration models that empower creators to genuinely express our brand message for consumers, leveraging their unique voices and content styles.Manage the execution of consumer-facing content creation with chosen creators, ensuring all output is high-impact and platform-native.Lead the identification, vetting, and nurturing of relationships with top-tier professional hairdressers, colorists and stylists who possess compelling digital presence and the ability to influence consumers.Develop bespoke collaboration models that empower professional hairdressers to authentically express our brand story for consumers, leveraging their unique expertise and credibility.Manage the execution of consumer-facing content creation with professional hairdressers, ensuring all output is high-impact, platform-native, and adheres to our brand aesthetic and brand guidelines.Oversee the end-to-end management of compelling consumer-facing influencer campaigns, product launches, and content initiatives, from ideation and briefing to execution and optimization for the local market.Drive innovation in content formats and engagement tactics across all relevant social platforms, pushing creative boundaries and adapting to platform best practices.Work closely with retail media and eCommerce teams to leverage strong conversion-driving plans with key retail partners.Manage external agencies and specialized platforms focused on consumer creator identification, relationship management, and campaign execution for the local market.Establish clear KPIs, provide strategic direction, and ensure agencies deliver exceptional results, managing budgets and timelines effectively.Continuously evaluate agency performance, seeking opportunities for increased efficiency, creativity, and strategic value.Serve as a strong internal advocate for consumer advocacy and creator marketing initiatives, effectively articulating their value and securing buy-in from internal stakeholders across local brand, marketing, digital, and PR teams.Foster close working relationships with global marketing and brand teams, providing local insights and collaborating on the adaptation of global campaigns for the local market.Demonstrate exceptional ability to manage a multitude of internal and external stakeholders, ensuring alignment, clear communication, and efficient workflow across complex projects.Implement rigorous tracking and measurement frameworks to analyse campaign performance for the local market, providing reporting on key metrics such as brand sentiment, engagement, reach, impressions, traffic, and sales impact.Translate complex data into clear, actionable insights, and present findings and strategic recommendations to local leadership and cross-functional teams.Oversee all internal reporting processes related to consumer advocacy and creator marketing, ensuring transparency and accountability.Progression experience in influencer marketing, social media management, digital marketing, or brand advocacy, with a strong track record within the consumer hair and beauty, fashion or lifestyle industry.Proven success in translating global strategies into impactful local consumer-facing influencer campaigns that drive measurable business results.A demonstrable, innate passion for and deep understanding of social media platforms, creator culture, and emerging digital trends.Exceptional understanding of current consumer trends, cultural nuances, and how to leverage them for brand storytelling and engagement.Exceptional networking and relationship-building skills with a genuine love for connecting with people and fostering communities.Superior communication, negotiation, and interpersonal skills, with the ability to influence and collaborate across all levels, including local and global teams.Strong analytical capabilities with the ability to interpret complex data and translate it into strategic insights for diverse audiences.Excellent presentation skills, with the ability to craft and deliver compelling narratives and reports to both internal stakeholders and external partners.Experience managing and optimizing external agency relationships.Demonstrated ability to manage multiple projects and navigate complex stakeholder landscapes with a high degree of organization and proactivity.Ability to thrive in a fast-paced, highly collaborative, and ever-evolving environment.Culturally curious and digitally fluent, with awareness of upcoming consumer behavior and social media innovation.Experience working with advocacy measurement platforms and tools e.g.: Sprinklr, ..... full job details .....