Senior Acquisition Manager

Location: London, with a minimum of two days per week in the Haig House hub, Borough High Street Salary: £53,381-£58,818 per annum (inclusive of London Supplement) Contract: Permanent, full-time, 35 hours per week The Royal British Legion is looking for an experienced and analytical Senior Acquisition Manager to lead its mass fundraising acquisition activity and drive sustainable growth across multiple channels. This is a senior role at the heart of RBL''s acquisition strategy, responsible for bringing new supporters into the organisation and creating the foundations for long-term engagement and income. You will lead acquisition across digital, TV, face-to-face and wider campaign activity, ensuring channels work together to deliver a consistent supporter experience. Crucially, you will ensure acquisition is designed as the first stage of an ongoing supporter journey, with clear connections into Welcome, Retention and Growth and a shared focus on building lasting relationships with supporters. Reporting to the Head of Acquisition and Development, you will define acquisition plans, set priorities and make informed decisions about investment, performance and future growth. Working closely with colleagues across Planning, Product, Digital, Brand and Fundraising, you will use data, insight and audience understanding to identify opportunities, optimise activity and continually improve performance. You will also work closely with colleagues across the wider supporter journey to ..... full job details .....