Sales Manager

Sales Manager - Packaging Machinery
UK Wide | Field Based | Extensive Travel Required

Salary: -50,000 - -55,000 + Bonus + Company Car / Car Allowance

We are recruiting for an experienced and commercially driven Sales Manager or Sales Engineer to join a well-established and innovative packaging solutions provider, recognised for delivering high-quality vertical packaging systems into the food and produce sectors.

This is a high-impact, autonomous role focused on driving UK market share, developing OEM partnerships, and expanding product penetration within an already strong customer base.

You will take ownership of a territory, leading business development initiatives and building long-term strategic relationships across the produce and food packing industry. The position offers the opportunity to play a key role in shaping sales strategy and contributing to the continued growth of a respected and technically advanced organisation.

The business is known for its expertise in vertical form-fill-seal packaging technology, providing efficient, reliable, and high-performance machinery tailored to high-volume food production environments.

• Develop and execute structured sales strategies across the UK market
• Drive new business acquisition within the produce and food packing sector
• Identify and secure new OEM partnerships
• Introduce new products and solutions into existing accounts
• Build and maintain long-term customer relationships at multiple levels
• Conduct market and competitor analysis to support commercial positioning
• Prepare accurate monthly, quarterly, and annual sales forecasts
• Contribute to wider business planning and growth strategy
• Operate in line with company KPIs and profitability targets

• Minimum 3 years'' experience in technical sales within packaging machinery/food packing market.
• Proven track record of winning new business and exceeding sales targets
• Strong consultative, solution-led sales approach
• Technically competent, with the ability to communicate complex solutions clearly
• Commercially astute with a structured and proactive mindset
• Excellent interpersonal and relationship-building skills
• Self-motivated and comfortable working autonomously in a field-based role
• Willingness to travel extensively across the UK, with occasional international travel

• -50,000 - -55,000 base salary
• Performance-related bonus
• Company car or car allowance
• High level of autonomy and ownership of UK territory
• Opportunity to work with advanced packaging technology
• Clear scope to influence growth strategy and progression within the business

WR Engineering are the #1 recruitment partner for engineering, manufacturing & technical sales jobs. We recruit for permanent jobs UK wide.

WR is acting as an Employment Agency in relation to this vacancy.