Sales and Events Manager

Sales Manager and Events Manager- (Food & Beverage Industry)
Nottinghamshire
-50,000

We''re partnering with a fast-growing, innovative business in Nottingham that has rapidly scaled its subscription model to thousands of happy customers across the UK. With bold ambitions to expand further, they''re looking for a talented UK Event Sales Manager to drive customer acquisition through events and brand ambassador activity.

This is a fantastic opportunity for someone with a strong background in subscription-based businesses who understands how to convert in-person interactions into long-term loyal customers.

The Role

You''ll be responsible for building, managing, and scaling a nationwide Brand Ambassador programme - ensuring the team is in the right places, saying the right things, and delivering unforgettable customer experiences.

This role blends strategy with hands-on execution: from event planning and logistics to coaching sales teams and optimising ROI. You''ll work cross-functionally with marketing, operations, and finance teams to maximise event impact and drive subscriptions at scale.

Key Responsibilities

• Lead and grow a nationwide freelance Brand Ambassador programme

• Manage end-to-end planning, logistics, and delivery of events across the UK

• Recruit, onboard, and coach Brand Ambassadors to hit ambitious subscription targets

• Set, track, and optimise sales performance and conversion metrics

• Safeguard brand standards and customer experience at events

• Build processes and workflows to support field sales effectiveness

• Analyse performance data to identify new growth opportunities

• Partner with Finance to manage budgets, forecast ROI, and report on P&L

• Align with Marketing and Growth teams to drive consistent messaging and acquisition outcomes

What We''re Looking For

• Proven experience in field sales or ambassador programmes within subscription-based businesses (DTC experience highly desirable)

• A commercial mindset - comfortable managing targets, ROI, and budgets

• Strong leadership skills with experience managing remote or freelance teams

• Organisational strength with a hands-on, solutions-focused approach

• Excellent communication and interpersonal skills in fast-paced environments

• Passion for delivering outstanding customer experiences

What''s On Offer

• Private healthcare including comprehensive coverage

• Annual Learning & Development budget

• Annual wellbeing allowance

• Up to 2 weeks remote working abroad per year (selected roles)

• Quarterly team events and monthly recognition initiatives

• Volunteer days and opportunities to join subsidised social/sports groups

• Exclusive discounts for employees, family, and friends

• Additional flexible perks including birthday leave and holiday buy-back options

If you''re ready to bring your leadership and sales skills to a mission-led food brand with serious growth potential, we''d love to hear from you.
Reach out to Gemma at The Collective Network for a confidential chat.

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