PR Junior Manager - Drinks - Freelance

KRG are working with a highly regarded boutique London-based agency to find a confident and driven Junior Account Manager to join their growing team. This is a fantastic opportunity to step into a client-facing role within a specialist agency that has carved out an exciting niche in the drinks sector, working with high-profile and globally recognised brands.

This opportunity is open to both permanent and freelance candidates.

The Agency

Our client is an independent, London-based agency with a standout reputation in the drinks space. They deliver integrated campaigns spanning PR, influencer marketing, and events, working with an impressive portfolio of leading drinks brands.

With a high-energy and collaborative culture, the team prides itself on delivering creative, impactful work while maintaining a supportive and friendly environment.

The Role

This is a varied Junior Account Manager position with a strong focus on media relations, alongside influencer activity and events. You will play a key role in managing day-to-day client activity, building media relationships, and ensuring campaigns are executed to a high standard.

Working across two major drinks portfolio clients, you''ll gain valuable multi-brand experience and have the opportunity to take real ownership within accounts.

Key responsibilities will include:

• Day-to-day media relations, building and nurturing strong relationships with journalists and key industry contacts
• Proactively pitching stories, securing high-quality coverage, and identifying new media opportunities
• Managing press office activity, including handling incoming media requests and overseeing timely responses
• Drafting high-quality press materials including press releases, pitches, and media alerts
• Supporting the development and delivery of creative PR campaigns
• Managing influencer outreach and partnerships, ensuring alignment with wider campaign activity
• Assisting with the planning and execution of events, brand activations, and launches
• Monitoring, analysing, and reporting on media coverage and campaign performance
• Acting as a key point of contact for clients, supporting with communications and account management
• Collaborating closely with senior team members to ensure best-in-class delivery

About You

We''re looking for someone ready to step up into a Junior Account Manager role, with strong media relations experience and a passion for PR within the drinks space.

• Previous experience at a similar level within a PR/communications agency working on drinks accounts.
• Proven experience in media relations and securing coverage - a strong book of contacts across drinks/ hospitality
• Strong writing skills and attention to detail
• Confidence managing multiple projects and deadlines
• A proactive, solutions-focused mindset
• Excellent communication skills and the ability to build strong relationships internally and externally

What''s on Offer

• Salary up to -40,000 (depending on experience)
• Freelance or permanent opportunity
• Hybrid working (central London-based)
• Opportunity to work on high-profile drinks brands
• Incredible event opportunities (ie large film awards, openings, product launches and festivals)
• A friendly, high-energy, and collaborative team culture
• Ongoing development and progression opportunities
• Great company perks and benefits

Why Apply?

This is a brilliant opportunity for a strong Senior Account Executive or Junior Account Manager to join a boutique agency where you''ll have real responsibility, direct client exposure, and the chance to shape standout campaigns in the drinks space.