Performance Marketing Lead

Overview

We’re building the #1 training platform for runners. We help everyday runners become outstanding by providing an app with world-class training, coaching and community for everyone, whether you’re improving your 5k time or training for your first marathon. We’re growing fast and recently acquired by Strava. This is a fantastic time to join a mission-driven company with a focus on impact.Base pay range

This range is provided by Runna. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.What You’ll Be Doing

We’re hiring a Performance Marketing Lead to take growth to the next level. You’ll directly own and scale our largest channel, Meta, and shape the strategy across all paid social. You’ll review current practices, bring fresh ideas, and establish foundations to scale smarter. You’ll work closely with creative, product and data teams to drive profitable subscriber growth, unlock new channels, and keep our performance marketing ahead of the curve.Own and execute Meta campaigns end-to-end, maximizing ROI while meeting CAC targetsOversee global paid social campaigns and guide analysis of CVR shifts or auction/platform dynamicsSupport global expansion of paid social campaigns into local languagesMonitor dashboards daily to diagnose shifts from CVR changes or auction dynamicsLead incrementality and measurement roadmaps for testing, validation and scalingCollaborate with Creative Lead to forecast and prioritise asset production and ensure sufficient deliverablesRefine the creative testing process on Meta to improve win and scale ratesMentor the Paid Social Manager and help shape broader performance marketing goalsRequirements

What You’ll Bring To The Team5+ years in performance marketing with expert knowledge of paid social platforms (Meta, TikTok)Experience managing 7-figure monthly budgets for profitable growthStrong analytical skills with KPIs such as ROAS, CAC/LTVExperience with AppsFlyer or another MMP; solid understanding of SKAN, MMP and SRN attribution modelsProven ability to lead and inspire teams with mentorshipExcellent communication skills with the ability to present data-driven insightsBonus Points

Background in fitness, health or lifestyle brandsExperience with marketing automation toolsBenefits

Salary and BenefitsSalary: £60,000 - £75,000 per year, depending on experience, plus participation in Strava’s long-term incentive programs. Benefits overview for the UK includes:Flexible working — typically 2-3 days per week in the Vauxhall office25 days holiday plus bank holidaysRunna subscriptions for you and up to 5 friendsStrava membershipHeadspace membershipAnnual budget for gear, events and gymVoucher to spend on Runna kit each work anniversaryPrivate health insurance with Bupa and workplace pensionModern Health mental wellness platformCarrot fertility support for inclusive fertility and family-forming benefitsInterview Process

Our interview process aims to be straightforward and enjoyable. Stages include:Screening call with Talent Associate (25 minutes)Intro call with Head of Performance Marketing (25 minutes)Take-home task and interview with Head of Performance and Performance Marketing Manager (50 minutes)Final round: London office visit (1 hour in-person with Head of Growth and UK team)Please let us know if you need accommodations during the process. We want you to show your best self, so speak to your Talent Partner.How to Apply

Please note, we are unable to accept applications outside of Workable. For questions regarding your application status, email careers@runna.com. For more details, check our Careers Page. We are unable to sponsor for this role.Job Details

Seniority level: Mid-Senior levelEmployment type: Full-timeJob function: Human ResourcesIndustries: Non-profit Organizations and Primary and Secondary EducationWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of ..... full job details .....