Digital Marketing Manager PERFORMANCE Marketing Automotive

OverviewThis is a Digital Marketing Manager role for someone with experience in the automotive sector. You will create and execute digital marketing campaigns, delivering social media, email and SEO campaigns of the highest quality to support brand visibility and generate sales leads. This is performance marketing with a twist.

TitleDigital Marketing Manager AUTOMOTIVE

SalarySalary : £60,00- £70,000 + outstanding benefits

LocationLocation: West London

SectorSector : Cars ( automotive)

Languages: English . Fluent Mandarin is useful

Work styleWork style: Office based

Company detailsThis role involves creating and executing digital marketing campaigns for one of the fastest growing automotive export businesses in the world at a key moment in the transformation of the sector. This is a very exciting role in which you will contribute to a business that has experienced stunning growth in the last 2 years. Your role is to digitally support the launch of 20 new car models over the next 12 months and deliver engaging, brand-consistent campaigns. Digital outreach is regarded as a cornerstone to future growth strategy for the business.

DUTIES

Develop and execute digital marketing plans

Manage digital advertising and lead campaigns (including paid search, display, social media, affiliates, automotive publishers and retargeting ads).

Drive interest towards the website and lead SEO/SEM strategy and execution

Oversee website content, performance, UX, and analytics (working with web developers and creative teams).

Collaborate with PR, Retailer and Creative teams to deliver engaging campaigns

Undertake email marketing initiatives

Social media influencer marketing

Use Google Analytics, Meta Ads Manager, and GA4 to track success

Manage a digital budget

Requirements

Degree

5+ years of digital marketing experience

Experience within automotive (or related consumer goods)

Experience in SEO, PPC, Social, Programmatic, Email.

Experience managing website platforms (e.g., WordPress, Drupal) and analytics tools (e.g., GA4).

Experienced in social media platforms (Meta, TikTok, LinkedIn, YouTube) and ad manager ..... full job details .....