Marketing Operations and Analyst

Marketing Operations and Analyst Location: Lowestoft, Suffolk Job Type: Full-time Reports to: Marketing Creative Director Salary: Competitive, based on experience We re recruiting on behalf of our client for a detail-oriented and commercially minded Marketing Operations and Analyst to join a fast-paced marketing team supporting two growing businesses. This role offers a unique blend of technical marketing operations, campaign execution, and performance analysis, with opportunities to contribute to strategic brand and growth initiatives. You ll be responsible for managing CRM systems, paid media, and analytics, while supporting lead generation and helping shape data-driven marketing strategies. Key Responsibilities CRM Management Oversee day-to-day CRM usage, ensuring accurate data and segmentation Build workflows and automations to improve customer journeys and lead nurturing Analytics and Reporting Monitor and analyse marketing performance using tools like Google Analytics 4 and Google Ads Produce regular reports with actionable insights Track KPIs across campaigns, customer acquisition, and lead generation Conduct competitor and market research Advertising and Media Buying Manage paid media campaigns across digital platforms Coordinate press and digital media buying with a focus on ROI Content and Copywriting Write clear, engaging copy for ads, email campaigns, websites, and press releases Maintain consistency in brand voice and messaging Brand and Strategy ..... full job details .....