Marketing Operations & Analyst

Marketing Operations & Analyst
Location: Lowestoft, Suffolk
Job Type: Full-time
Reports to: Marketing Creative Director
Salary: Competitive, based on experience
  
We’re recruiting on behalf of our client for a detail-oriented and commercially minded Marketing Operations & Analyst to join a fast-paced marketing team supporting two growing businesses. This role offers a unique blend of technical marketing operations, campaign execution, and performance analysis, with opportunities to contribute to strategic brand and growth initiatives.
  
You’ll be responsible for managing CRM systems, paid media, and analytics, while supporting lead generation and helping shape data-driven marketing strategies.
  
Key Responsibilities
CRM Management

• Oversee day-to-day CRM usage, ensuring accurate data and segmentation
• Build workflows and automations to improve customer journeys and lead nurturing

Analytics & Reporting

• Monitor and analyse marketing performance using tools like Google Analytics 4 and Google Ads
• Produce regular reports with actionable insights
• Track KPIs across campaigns, customer acquisition, and lead generation
• Conduct competitor and market research

Advertising & Media Buying

• Manage paid media campaigns across digital platforms
• Coordinate press and digital media buying with a focus on ROI

Content & Copywriting

• Write clear, engaging copy for ads, email campaigns, websites, and press releases
• Maintain consistency in brand voice and messaging

Brand & Strategy Support

• Support the development and execution of marketing strategies
• Ensure alignment with brand guidelines across all channels

Lead Generation Tracking

• Build and refine processes to drive high-quality leads
• Collaborate with sales to improve conversion rates and funnel performance

E-Commerce Management

• Manage WooCommerce listings and promotions
• Monitor site performance and support digital sales initiatives

  
Skills & Attributes

• Strong understanding of marketing operations, CRM platforms, and analytics tools
• Proficient in Google Analytics 4, campaign tracking, and reporting dashboards
• Experience managing paid media campaigns (e.g., Google Ads)
• Excellent copywriting and communication skills
• Familiarity with e-commerce platforms and digital sales strategies
• Analytical, organised, and results-focused
• Collaborative and proactive with a strategic mindset

  
What’s on Offer

• Competitive salary and benefits
• Opportunities for professional development
• Dynamic and innovative working environment
• Free parking, free lunches, and a profit share scheme

  
If you’re a data-driven marketer with a passion for optimising performance and driving growth, we’d love to hear from you. Apply today or contact Hales Group Lowestoft for more information.
  
Why work through Hales Group?
All our Consultants are committed and qualified in what they do and have been operating in Lowestoft for many years. We treat candidates as our customers and try to find the right job solution for you.
  
Hales Group Ltd collects and keeps information from applicants, so that we can monitor our recruitment process, ensure compliance with the Equal Opportunities policy, and when appropriate send you details of future job opportunities. We keep your name and address, and details of your application. If you do not want us to do this please contact your local branch.

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