Marketing Manager - Student Accommodation

Marketing Manager - PBSALocation: Shoreditch, LondonSalary: Up to 50,000 DOEWorking Pattern: 4 days in the office, 1 day working from homeI''m currently recruiting for a Marketing Manager on behalf of a growing purpose-built student accommodation (PBSA) operator in London.This is an exciting opportunity to take ownership of the marketing strategy across a growing portfolio of student accommodation properties, driving occupancy, increasing brand awareness and maximising booking conversions.The successful candidate will play a key role in developing and delivering multi-channel marketing campaigns, managing digital performance and ensuring a consistent brand experience across all properties.Key ResponsibilitiesMarketing Strategy and CampaignsDevelop and deliver annual marketing plans aligned with occupancy and revenue targets across the portfolio.Plan and execute campaigns around the student booking cycle, including early-bird offers, rebookers, referrals, group bookings and summer stays.Monitor campaign performance and optimise activity to maximise enquiries, bookings and return on investment.Support marketing strategies for new property launches and pre-opening activity.Brand, Content and CommunicationsMaintain brand consistency while showcasing the individual identity of each property.Oversee content across social media channels, including Instagram, TikTok and YouTube, alongside photography, video and virtual tours.Manage photo and video shoots, working with external ..... full job details .....