Marketing Executive
Key Responsibilities: Contribute to the development of customer-centric marketing strategies via information gathering Contribute to the delivery of multi-channel marketing campaigns on time and to budget Create compelling content across channels including website, email, social, print and digital Maintain and update event websites. Optimising customer journeys using tools such as Clarity and GA4 Plan, implement and analyse engaging email campaigns Support the delivery of end-to-end paid digital campaigns across search, display, and social, managing budgets and optimising performance to drive registrations. Support organic and paid social media activity and design. Write clear design briefs and collaborate with the creative team to deliver campaign assets Build strong relationships with partners, sponsors, media, influencers and exhibitors Act as a point of contact with the PR agency Liaise with Marketing Operations and report on campaign performance, providing insight and recommendations Support onsite marketing and event delivery during live events. Knowledge, Skills and Behaviours: Experience of implementing successful multi-channel campaigns Excellent attention to detail, strong copy writing, proofing and analytical skills. Experience of building email campaigns and marketing automation (knowledge of Pardot ideal) Knowledge of design and print processes. Solid grounding/understanding of the core marketing disciplines and what each can deliver. Digital ..... full job details .....
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