Marketing Data Specialist

Title: Media Intelligence and Digital Specialist Salary: (+ benefits) Start Date: ASAP Workstyle + Location: London, 5 days on site Sector: AUTOMOTIVE This is a fascinating role for anyone who loves DATA, and has akeen interest in MARKETING. You will be at the centre of one ofthe UK''s biggest manufacturers'' marketing analytics systems,using internal and external data to push the company to theforefront of the market. Where other roles are purely dataanalysis and reporting, in this role you''ll be charged withmodernising and constantly improving the marketing technology andapplications, rather than just reporting. With the UK automotivemarket as competitive as it is at the minute, this role is agreat opportunity to get in with a stable figure, who can offerlong term growth and development. This role would suit someonewith a keen interest in marketing, data and data analytics, andideally someone with an interest in the automotive industry. Key Responsibilities Marketing Intelligence and Reporting • Develop regular reporting covering media performance, campaigneffectiveness, competitor activity and market trends. • Analyse marketing and consumer data to identify trends,opportunities and potential risks. • Develop dashboards and reporting tools, creating clear andactionable commercial recommendations to support effectivedecision-making. Competitor and Market Intelligence • Track relevant developments in the automotive and widerconsumer market (campaigns, investment, launches ..... full job details .....