Customer and Marketing Data Analyst

Customer and Marketing Data AnalystBirminghamHybrid Working PermanentUp to £50,000 + 20% bonus The OpportunityWe''re recruiting a Customer and Marketing Data Analyst to join an established organisation and turn large volumes of customer and marketing data into actionable commercial insight.Working closely with Digital, Marketing, customer and commercial teams, you''ll use SQL and BI tools to understand customer behaviour, evaluate marketing activity and identify opportunities to improve targeting, engagement and performance.This isn''t just a reporting role. You''ll investigate what''s happening within the data, understand why it''s happening and what the business should do next, then communicate those findings clearly to stakeholders.What You''ll Be AnalysingYour work will help answer questions such as: How are campaigns, promotions, offers and vouchers performing?Which customer groups are responding, and how can targeting be improved?How is loyalty activity influencing customer behaviour and commercial performance?What trends within transactional and behavioural data should the business act on?Where are the opportunities to improve engagement, retention and campaign effectiveness? Key Responsibilities Analyse large customer and transactional datasets using SQL to identify trends, behaviours and commercial opportunities.Measure and evaluate campaign, promotional and loyalty activity, translating findings into clear recommendations.Support customer segmentation, targeting ..... full job details .....