Marketing Data Lead

Marketing Data Lead - Decision IntelligenceMarshall Wolfe are hiring on behalf of a large company within finance, for a Marketing Data Lead to build and embed a best-in-class, in-house marketing measurement framework.This is a high-impact role where you''ll evaluate the effectiveness of current marketing spend, challenge existing channel strategies, and reshape investment decisions using advanced analytics and Marketing Mix Modelling (MMM).This is a hybrid working role based in London.The RoleLead the design and implementation of a comprehensive marketing measurement frameworkDeliver Marketing Mix Models (MMM) and advanced analytics to assess ROI, incrementality and channel effectivenessProvide strategic, data-driven counsel to senior Marketing and Commercial stakeholdersIdentify opportunities to rebalance and rescale media investment based on predictive modelling and performance insightTranslate complex data into clear, commercially actionable recommendationsSupport the transition from external agency reliance to an in-house centre of excellence for marketing analyticsRequirements:Proven experience in marketing analytics, marketing science or data scienceHands-on MMM development and marketing effectiveness expertiseStrong statistical modelling and advanced analytics capabilityExceptional stakeholder management and influencing skillsCommercial mindset with the confidence to challenge marketing spend and strategyExperience working in multi-channel, data-rich marketing ..... full job details .....