Marketing and Communications Manager

Department: Fundraising, Marketing and Communications Reports to: Director of Fundraising and Communications Work Pattern: Full Time (35 hours per week) Location: Hybrid working (3 days in office Aylesbury, Bucks) Salary: £35,000-£39,000 The Marketing and Communications Manager will lead the development and delivery of integrated marketing and communications activity to support Calibre Audio''s growth, brand awareness and member engagement. The postholder will play a pivotal role in increasing audience reach, driving acquisition, enhancing supporter journeys and positioning Calibre Audio as the leading UK charity for audiobooks. The role combines strategic planning, hands-on campaign delivery, performance analysis and stakeholder collaboration to support the achievement of ambitious income and membership targets. Key Responsibilities Marketing Strategy and Delivery Develop and deliver an integrated marketing strategy aligned with organisational objectives. Lead multi-channel campaigns (digital, social, email, paid media and partnerships) to drive acquisition, engagement and retention. Deliver an "always-on" acquisition programme across key channels. Ensure all activity contributes to reducing cost per acquisition. Manage marketing budgets, ensuring effective allocation and optimisation of spend. Audience Growth and Brand Development Grow Calibre Audio''s social media audience and increase engagement through targeted campaigns. Lead initiatives to increase brand awareness ..... full job details .....