Lifecycle Marketing Manager

Lifecycle Marketing Manager 30,000 - 40,000, Eastbourne, Monday to Friday 9am - 5:30pm, Permanent, increasing annual leave with service and buy-back scheme, casual dress, company events, free drinks and snacks in staff games room, employee benefits package, hybrid working (2 days in office) The RoleWe are seeking a Lifecycle Marketing Manager to manage and optimise acquisition, retention, and customer lifetime value initiatives for a leading technology provider in the online auction sector. Reporting to the Marketing Director, this is a strategic and hands-on position with ownership across the full customer journey. You will manage omnichannel communications, including email, SMS/WhatsApp, push notifications, and digital marketing, while using a sophisticated CRM system to deliver highly targeted and personalised campaigns. Key responsibilities include:Developing and executing CRM strategies to improve customer conversion, loyalty, and revenueImplementing strategies to attract, capture, and convert new visitor dataOverseeing CRM system management, ensuring data accuracy and user access controlAnalysing customer data to identify trends, segmentation opportunities, and personalisation strategiesProducing reports to track KPIs and highlight improvement areasEnsuring compliance with data regulations, including GDPRCollaborating with agencies, designers, and data teams to optimise communicationsSupporting the implementation of Bloomreach CRM with agency partnersDriving increased ..... full job details .....