Lifecycle Marketing Manager

Lifecycle Marketing Manager

-30,000 - -40,000, Eastbourne, Monday to Friday 9am - 5:30pm, Permanent, increasing annual leave with service and buy-back scheme, casual dress, company events, free drinks and snacks in staff games room, employee benefits package, hybrid working (2 days in office)

The Role

We are seeking a Lifecycle Marketing Manager to manage and optimise acquisition, retention, and customer lifetime value initiatives for a leading technology provider in the online auction sector. Reporting to the Marketing Director, this is a strategic and hands-on position with ownership across the full customer journey. You will manage omnichannel communications, including email, SMS/WhatsApp, push notifications, and digital marketing, while using a sophisticated CRM system to deliver highly targeted and personalised campaigns.

Key responsibilities include:

• Developing and executing CRM strategies to improve customer conversion, loyalty, and revenue
• Implementing strategies to attract, capture, and convert new visitor data
• Overseeing CRM system management, ensuring data accuracy and user access control
• Analysing customer data to identify trends, segmentation opportunities, and personalisation strategies
• Producing reports to track KPIs and highlight improvement areas
• Ensuring compliance with data regulations, including GDPR
• Collaborating with agencies, designers, and data teams to optimise communications
• Supporting the implementation of Bloomreach CRM with agency partners
• Driving increased customer retention, frequency of visits, and overall value
• Identifying opportunities for enhanced segmentation and automation

Requirements

The ideal candidate will be highly data-driven, proactive, and strategic, with 3-5 years of hands-on CRM experience in a platform such as Bloomreach (or similar enterprise-level system). Familiarity with Canva or Figma for light-touch email design is desirable, alongside proficiency in data analysis, reporting, and understanding of Google Analytics, UTM tracking, and A/B testing. Exceptional attention to detail, strong communication skills, and the ability to work both independently and collaboratively are highly desirable. Experience in an enterprise-sized company is preferred to ensure a strong foundation in marketing processes, planning, and reporting.

This role could suit someone who has worked as a CRM Manager, Customer Retention Manager, or Digital Marketing Manager.

Company Information

Our client is a forward-thinking technology provider in the auction industry, delivering an innovative online marketplace and advanced software solutions to improve auction operations. They value creativity, collaboration, and professional growth, and are committed to providing employees with the tools, autonomy, and support to deliver impactful work.

Package

-30,000 - -40,000

Eastbourne (hybrid working - 2 days in office)

Monday to Friday, 9am - 5:30pm

Increasing annual leave with service and buy-back scheme

Casual dress

Company events

Free drinks and snacks in staff games room

Employee benefits package

Travail Employment Group is operating as an Employment Agency. Once you click to apply for this job your application will be immediately received by Travail Employment Group. If your application is successful a consultant will be in contact with you within the next 7 days. If you do not hear within 7 days you have unfortunately not been successful on this occasion.