Head of Performance Marketing (UK)

Overview

Head of Performance Marketing (UK)

role at

ParcelHeroParcelHero seeks a Head of Performance Marketing to drive significant growth and optimize our marketing budget across paid digital channels for both our price comparison site and ParcelHero Pro. This hands-on role will lead our SEM and SEO strategy, oversee paid media campaigns, and collaborate with cross-functional teams to implement innovative growth initiatives. The priority is to drive a higher volume of inbound leads and user acquisition that ultimately convert to customers and revenue for ParcelHero.Responsibilities

Strategy and Execution: Develop and execute a comprehensive performance marketing strategy, including SEM, SEO and other paid media channels (e.g., Google Ads, social media advertising, display advertising).Channel Optimization: Continuously optimize marketing channels to maximize ROI, focusing on user acquisition, activation, engagement, and retention for both B2C and B2B audiences.Cross-Functional Collaboration: Partner with Product Marketing, Sales, Operations, Analytics, and Creative teams to align marketing efforts and drive business growth for both the ParcelHero price comparison platform and ParcelHero Pro.Data-Driven Decision Making: Leverage analytics tools (e.g., Google Analytics, Google Tag Manager) to track performance metrics, identify trends, and inform data-driven decisions across all performance marketing activities.Budget Management: Manage and optimize the marketing budget to ensure efficient allocation of resources across all paid channels.Qualifications

Demand Generation / Paid Media: Demonstrated track record in performance marketing acquisition marketing, both B2C and B2B, including experience managing a significant budget across paid channels such as Google, Microsoft, Meta, X, TikTok, Reddit, Quora, Shopify, YouTube, StackAdapt, etc.Budget Development, Lead Forecasting: Experience in shaping the planning and execution of multiple, complex marketing programs, integrated digital marketing campaigns, experimentation, and ROI monitoringAnalytics: Deep analytics background and a high degree of proficiency with data tools with the ability to synthesize, analyze, and interpret data (including KPI reports) and translate them into actionable stepsIndustry Experience: Experience working with consumer and B2B brands, ideally with exposure to the e-commerce or logistics sectors. Experience with a price comparison website or a shipping platform is a plusFeedback Management: Comfortable providing creative feedback and managing feedback processes related to ad creatives and landing pagesLeadership Presence: Strong leadership presence, capable of creating buy-in across an interdisciplinary talent setWorkflow Optimization: Solid experience applying workflow tools and management systems to optimize resource productivity, deliver work on time, anticipate plan changes and adjustments, and proactively seek stakeholder input to align expectationsAdvertising Knowledge: Well-versed in all advertising mediums and their appropriate usage, including social media, display, SEM, SEO and mobile channelsData-Driven Insights: Leverage research, analytics, and brand insights to optimize and improve campaign performanceBusiness Acumen: Demonstrated experience building personal knowledge of the parcel delivery and e-commerce landscapeOrganisational Skills: Thrives in a fast-paced, remote-first growth environment, is highly organized, detail-oriented, and can multitask effectivelyRequirements

Direct responsibility for an SEM budget exceeding GBP £10 Million PA5+ years of experience in performance marketing, with a proven track record of driving growth and ROI in both B2C and B2B contextsTechnical Skills: Expert proficiency in Google Ads, Microsoft Ads, Meta Ads, Reddit Ads, Quora Ads, X Ads, TikTok Ads, YouTube Ads, CTV/OTT Ads, Remarketing / Retargeting Ads, Shopify Ads, Google Analytics, Google Tag Manager, and other relevant marketing tools such as CRM and marketing automation platforms like Salesforce and/or HubSpotExperience with A/B testing, conversion rate optimization, and leveraging testing platformsExcellent communication and organization skills in a remote settingExperience with project management or workload management systemsBachelor''s Degree in Marketing, Business, or a related fieldBenefits

Work Location: Fully remote.Paid Holidays: 25 days paid holiday.Merit Reviews: Get rewarded for your hard work and dedication.Company Events: Work hard, and play hard with regular team-building events.Inclusive Culture: Be yourself and thrive in our casual and upbeat environment.OTE Includes £10k performance related bonusLocation: London, United KingdomOther Information: Min 20 MB broadband connection required; You need to provide your own IT equipmentp>ParcelHero is an equal-opportunity employer, we value diversity.

Details

Seniority level: Not ApplicableEmployment type: Full-timeJob function: Business Development and SalesIndustries: Truck ..... full job details .....