Head of Marketing

Head of Marketing Location: Hybrid - Swindon/Home Package: £70,000 - £80,000 + full benefits package + bonus At tmGroup, we''re taking conveyancing into a brighter, smarter, and simpler future with our award-winning technology. From instant quote tools and seamless onboarding to comprehensive searches and risk management, we use data, technology, and expertise to help our clients move forward with confidence. We are looking for a Head of Marketing who leads from the front - someone who can set the GTM strategy and bring the pace and ambition to deliver it themselves, not just direct it. You''ll lead a small team of three while staying hands on yourself, work confidently with senior stakeholders, and be as comfortable with the numbers as you are with the campaigns. Big-picture thinking, delivered at ground level. What you''ll do Go-to-market and campaigns Leading the planning and delivery of multi-channel campaigns - digital, content and CRM-led - that generate qualified pipeline, not just impressions Creating content and messaging tailored to specific personas and market segments CRM and growth marketing Turning our CRM into a genuine growth engine through segmentation, automation and lifecycle marketing Reactivating dormant accounts and improving their contribution to pipeline Tracking and improving campaign performance - from engagement and click-throughs through to conversion and pipeline contribution Brand and thought leadership Lifting tmGroup''s market presence ..... full job details .....