Head of Marketing

This range is provided by Kenny Recruit. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

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Kenny Recruit

are working with an

ecommerce clothing retailer

to find a

Head of Marketing

on a permanent basis. You will be joining them at a time where there is real momentum and while they are still growing and you will be able to see your work making an impact, every single day.

As the Head of Marketing, you’ll be responsible for owning and leading the development of the company’s integrated marketing calendar, ensuring seamless day-to-day execution. Establish and manage efficient, scalable creative workflows to support consistent and high-quality output. Bring focus and drive to performance across owned and earned media channels. Approach marketing with a broad commercial perspective—thinking beyond traditional advertising to include product, pricing, and distribution strategies.

Pay:

£100,000 - £110,000 per annum (dependent on experience)

Location:

Richmond - 3 days in the office

Working hours:

9am - 5pm

Responsibilities:

Take full ownership of our Performance Marketing budget

Plan, manage, and optimise direct mail campaigns

Lead and manage both internal and external teams to execute campaigns across Meta and Google platforms

Own sales forecasting across all channels and markets, ensuring alignment with overall business goals

Identify, assess, and prioritise new channel and market opportunities for growth

Design and implement a robust Conversion, Retention, and CRM strategy

Build, lead, and inspire high-performing internal and external teams to execute against performance goals

Make data-informed decisions to analyse campaign effectiveness and accurately forecast sales

Oversee stock control and range planning, ensuring optimal stock levels in a high-SKU environment

Manage WSSI (Weekly Sales, Stock and Intake) and OTB (Open to Buy) frameworks

Report insights and performance outcomes clearly and regularly to key stakeholders

Translate both qualitative and quantitative customer feedback into actionable improvements

Conduct competitive market positioning analysis, including pricing and product strategy development

The right person:

7+ years of experience in target-driven digital acquisition roles

Strong analytical skills and a high level of numerical proficiency

Extensive hands-on experience across all aspects of performance marketing

Solid technical acumen, with the ability to assess software solutions and tech stacks; ideally with some coding background

Proven track record in brand and calendar-based marketing initiatives

A broad commercial mindset that goes beyond advertising - to product, pricing, and distribution. You should have great intuition what moves the needle, and what is actually viable, from the perspective of our budget and our brand

Shortlisted candidates will obviously be contacted for this specific role and if you haven’t heard from us within a week, please assume you have been unsuccessful on this occasion. We would love to give feedback to every applicant but due to the sheer volume of applications we receive, unfortunately this just isn\''t possible.

We will keep your CV on file to contact you with regards to future roles and any other advice to help you. Alternatively, feel free to contact us for a chat.

Seniority level

Executive

Employment type

Full-time

Job function

Marketing

Industries

Retail Apparel and ..... full job details .....