Head of Marketing

The Head of Marketing will oversee the development and execution of effective marketing strategies within the business. This London-based role requires strong leadership skills and a proven ability to deliver results.

Client Details

Leading events business in London who are looking for a new Marketing Lead.

Description

- Plan and execute the company''s brand, marketing and data strategy, for new and existing products and services

- Plan a rolling three-year marketing plan and present to senior management

- Participate in senior management meetings and contribute towards strategic decision making

- Maximize subscription and ticket revenues and visitor numbers for all events coordinating with exhibitions team and editorial team on content and engagement

- Set and manage an annual marketing budget

- Manage internal marketing, digital and data team, right-size department (currently 11) and allocate duties for optimum performance

- Manage external agencies providing PR, media, exhibition and design services

- Monitor and report on the effectiveness of all marketing campaigns

- Manage and control the company''s websites and social media channels

- Maximize the use of data in driving strategy and communicating with customers

- Review and react to changes in market, trends, competitors and adapt marketing activities accordingly

- Identify new business opportunities

- Ensure marketing materials are consistent with the brands and strategy, accessible centrally and appropriately circulated

Profile

- Bachelor''s degree (or equivalent) in marketing, advertising, or communications

- Experience in B2B digital marketing

- Experience managing a team and reporting to senior management

- Experience in the Events and/ or publications industry

Job Offer

• Competitive salary in the range of -80,000 and -85,000 per annum.
• Opportunity to work within a mid-sized company in the events in industry
• Collaborative and innovative work environment in London.
• Exposure to high-impact projects and strategic decision-making.
• Potential for professional development and career progression.

If you are ready to take the next step in your career as a Head of Marketing, we encourage you to apply today!