Head of Marketing Analytics

Head of Marketing Analytics £90,000-£110,000 + 10-20% Bonus Remote (UK) Initial Onboarding in The North I''m working with a growing, PE-backed B2B services organisation to hire a Head of Marketing Analytics. This is a high-impact leadership role focused on helping the business make better commercial decisions through customer insight, segmentation, campaign analytics, and marketing intelligence. The organisation has grown significantly through acquisition and now operates across multiple service lines and international markets, creating a huge opportunity to unlock value from its data assets. The opportunity The business generates vast amounts of customer, operational, and service data but is only beginning to fully exploit its potential. They''re looking for someone who can move beyond reporting and help answer questions like: Which customers should we target? What products or services should we offer them? Which segments offer the greatest commercial opportunity? How can we improve campaign effectiveness and lead conversion? Where are the biggest growth opportunities hidden within the customer base? This role sits at the centre of commercial decision-making, working closely with Marketing, Sales, Operations, Technology, and Executive stakeholders. What you''ll be doingStrategic Analytics and Insight Develop and lead the marketing intelligence and insight strategy. Design customer segmentation and value-based targeting models. Deliver actionable customer, market, and ..... full job details .....