Growth Marketing Manager

Role: Growth Marketing Manager 
Location: Remote (1 day in Liverpool /week) 
Salary: £45000- £55000
Team: None - Stand alone role 
Tech: Hubspot
 
I''m looking for someone who knows how to generate qualified pipeline and is comfortable using new tools, including AI, to improve how they work.
 
This role is about building a predictable lead engine.
 
What you''ll actually be doing:
Building and managing outbound email campaigns and sequences
Creating high-converting outreach (not fluffy content)
Developing ABM strategies for targeted accounts
Owning messaging that drives replies, not just opens
Measuring and improving MQL to SQL to revenue conversion
Running A/B tests to continuously improve performance
Working directly with sales to improve lead quality and close rates
 
Where AI and tools come in:
Spotting opportunities to automate and optimise outreach
Using tools to personalise at scale where it adds value
Improving list building, segmentation, and targeting
Continuously finding smarter, more efficient ways to drive results
 
What success looks like:
Pipeline generated
Conversion rates improving
Sales saying "these leads are actually good"
Not "we got loads of clicks"
 
What I''m looking for:
Someone who understands B2B services, not product marketing
Experience in events, staffing, talent solutions, L&D, ExecEd is a bonus, not essential
Strong grasp of outbound and lifecycle marketing
Deep HubSpot experience 
Comfortable owning numbers, not hiding behind vanity metrics
Curious, adaptable, and always looking to improve how things are done
 
 
This is for you if:
You''ve built campaigns that actually convert
You think in funnels, not posts
You care about quality of leads, not volume